Suja Probiotic Water

Get all the details you’ll need about the show, including listings of beverage exhibitors (supplied by New Hope Natural Media), in BevNET’s print-ready show planner.

In the nearly three months since its resounding victory in BevNET’s New Beverage Showdown 8, Tio Gazpacho has aligned itself with some powerful partners, and is now in midst for a big distribution push.

The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.

Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.

Meaty sales for a company stocked with beverage business veterans.

Suja and Bai took to their Twitter accounts Thursday to celebrate their inclusion on list saying they were “thrilled’ to be featured.

Once again, Suja has added to its vast line of cold-pressed, high pressure processed juices with the launch of a new “1-Day Renewal” set that is sold exclusively at Target. Coming under the banner of its “Essentials” sub-line, the set includes three new items: a probiotic-infused juice, a green juice, and a protein-rich, almond milk-based beverage.

With new companies emerging everyday utilizing the technology, High Pressure Processing continues to look more and more like the future of food and beverage pasteurization.

The round is the third in the past 18 months for the company, taking the total amount invested in the brand to $45 million.

Duane Primozich of Boulder Brands Investment Group praised Tumeric Alive’s explicit association with turmeric, considering “the magnitude and potential” for the ingredient.

While we’ve been busy publicizing our sessions over the past couple of months, you’ll notice that we’ve layered in a whole bunch of cool stuff that we haven’t even had time to brag about.

Amid an autumn season that is now fully upon us, Suja has launched a new “Holiday Edition” variety of drinks that falls under its Elements line. Coming in three playfully-named flavors — Call Me Pumpkin, ‘Tis The Nog and Wassail to You — the drinks are nice homage to (and improvement upon) a few classic holiday beverages.

Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands’ venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.

An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.