Suja Wellness Shots

by Suja Life

Suja Backer ACG Invests in Way Better Snacks

Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.

Boulder Brands CEO Resigns Following Negative Quarter

Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.

Beet Juice Goes Beyond Grandma

Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.

Former Suja VP Caroline Beckman Named Thiel Fellow

Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.

Evolution Fresh Targets Conventional Grocery with New 11 oz. Line

The Starbucks-owned company recently launched a new six-SKU line of 11 oz. bottles that was designed to bolster brand presence and sales in mainstream retailers and tap into the vast well of consumers that have grown up on pasteurized super-premium juice brands like Naked and Odwalla.

Video: What’s Next for Cold-Pressed Juice? Brand Executives Weigh In.

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event — including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis — about the continued development for cold-pressed juice.


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