The addition of cold brew coffee comes as the latest news in Starbucks’ ongoing push into trending categories. In February the company added coconut milk as a dairy alternative for both its hot and cold beverages.
Amid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and differentiate. However, it was clear that many are also attempting to distinguish themselves via price and package variety.
Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.
With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.
At last week’s Expo West show in Anaheim, Suja debuted three new flavors in their “Classic” lineup. These flavors, which push the Suja lineup to over 40 SKUs, are focused on their low-calorie formulations and have a lower price ($5.99 – $7.99) than most of their Classic linemates.
Made in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle, long considered something of a center store backwater.
Get all the details you’ll need about the show, including listings of beverage exhibitors (supplied by New Hope Natural Media), in BevNET’s print-ready show planner.
In the nearly three months since its resounding victory in BevNET’s New Beverage Showdown 8, Tio Gazpacho has aligned itself with some powerful partners, and is now in midst for a big distribution push.
The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.
Today Suja revealed that its latest investment round had included some of the best-known actors on the planet.
Meaty sales for a company stocked with beverage business veterans.
Suja and Bai took to their Twitter accounts Thursday to celebrate their inclusion on list saying they were “thrilled’ to be featured.
Once again, Suja has added to its vast line of cold-pressed, high pressure processed juices with the launch of a new “1-Day Renewal” set that is sold exclusively at Target. Coming under the banner of its “Essentials” sub-line, the set includes three new items: a probiotic-infused juice, a green juice, and a protein-rich, almond milk-based beverage.
With new companies emerging everyday utilizing the technology, High Pressure Processing continues to look more and more like the future of food and beverage pasteurization.
