Suja Wellness Shots

The round is the third in the past 18 months for the company, taking the total amount invested in the brand to $45 million.

Duane Primozich of Boulder Brands Investment Group praised Tumeric Alive’s explicit association with turmeric, considering “the magnitude and potential” for the ingredient.

While we’ve been busy publicizing our sessions over the past couple of months, you’ll notice that we’ve layered in a whole bunch of cool stuff that we haven’t even had time to brag about.

Amid an autumn season that is now fully upon us, Suja has launched a new “Holiday Edition” variety of drinks that falls under its Elements line. Coming in three playfully-named flavors — Call Me Pumpkin, ‘Tis The Nog and Wassail to You — the drinks are nice homage to (and improvement upon) a few classic holiday beverages.

Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands’ venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.

An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.

Filmed on location at the Baltimore Convention Center, BevNET CEO John Craven and BevNET Editor-in-Chief Jeff Klineman break down the show and its impact on natural beverage categories.

Though most exhibitors felt attendance and energy at the show to be lethargic, Expo East nonetheless showcased the ongoing evolution of cold-pressed juices and cold-brewed coffee.

In a partnership built on the bonds (or, in this case, the bogs) of expertise, cranberry giant Ocean Spray has aligned with RIPE Bar Juice maker FreshBev on a new line of cold-pressed, HPP juices.

Natural Products Expo East, one of the leading venues to see and sample all-natural and organic products, will open this week at the Baltimore Convention Center. For attendees of the event, we’ve created a printable show planner that includes a comprehensive list of beverage exhibitors at the event, listed both alphabetically and by booth number. Download yours now!

Whole Kids Foundation is kicking off back-to-school season with a goal of raising $3 million to fund salad bars and gardens for schools and nutrition education classes for teachers.

We may be facing the last throes of summer, but it’s clear that cold-pressed juice companies are anything but content to lean back and soak in the sun.

Continuing to pour innovation into the fast-growing cold-pressed juice category, Blueprint is launching two new flavors in Whole Foods.

It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.