Executive Beverage Brings Authentic "Better-for-You" Wines to U.S. Grocery Aisles with Contempo Organic

In The Drinks Business' recent article on U.S. wine trends 2025, Ryan Hedspeth, vice president of marketing for Executive Beverage Company, noted that consumer demand for low-intervention Old World wines continues to grow, fueled by the "better-for-you" movement. Family-owned wine sales organization Executive Beverage is embracing this shift by partnering with Old World winemakers to expand its portfolio and bring these authentic, better-for-you wines to the grocery aisle. Their latest release, Contempo Organic, combines centuries of Italian winemaking tradition with a contemporary approach designed for today's consumers, featuring 100% organic Italian grapes. With ten varietals, including Dry Lambrusco, Prosecco, and Chianti, the full lineup is available to be added to retailer portfolios nationwide.