Trip

Husband and wife co-CEOs and founders Daniel Khoury and Olivia Ferdi dive into the origins of the brand, how alcohol moderation is driving growth for NA relaxation drinks and the shift from broad demand for better-for-you drinks to more specified needstates.

U.K.-based functional beverage maker TRIP is teaming up with consumer mental health company Calm on a new co-branded product intended to promote relaxation and mental well-being. The collaboration is timed to fuel an expansion of TRIP’s Mindful Blend collection in U.S. retailers.