Reality-star-turned-entrepreneur Kim Kardashian has officially entered the beverage world, joining paraxanthine-powered energy drink UPDATE as a co-founder ahead of its national rollout to Walmart stores nationwide this spring.
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
In this distribution roundup, hi Seltzer brings its new delta 9 THC drinks to Total Wine & More while Gillian Anderson’s functional wellness drink G Spot lands in the U.S. at Pop Up Grocer!
