Brand News
Sep 25, 2026Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes ShapeHydrogen sparkling water brand oHy is expanding its retail footprint with a nationwide debut at Target, bringing the emerging beverage format to 800 locations…
Sep 4, 2026Last Updated Sep 4, 2026Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle KAriZona Beverages has secured a distribution deal with Italian mineral water brand Ferrarelle to bring its new canned line to U.S. retail.
Apr 24, 2026From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient…
Apr 17, 2026Last Updated Apr 17, 2026Reviews: Update Brings the Energy, Ginja Snap Brings the SpiceThis week’s reviews sees us dive into Kim Kardashian’s new caffeine-free energy venture Update, as well as a wholesome new ginger water.
Feb 24, 2026Last Updated Feb 24, 2026UPDATE Relaunches with New Co-Founder Kim KardashianReality-star-turned-entrepreneur Kim Kardashian has officially entered the beverage world, joining paraxanthine-powered energy drink UPDATE as a co-founder…
Jul 2, 2025Last Updated Aug 26, 2025Can Paraxanthine Power Caffeine-Free Energy Drinks?Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while…
Nov 6, 2024Last Updated Nov 8, 2024Distribution: hi Seltzer Goes D9, G Spot Makes U.S. DebutIn this distribution roundup, hi Seltzer brings its new delta 9 THC drinks to Total Wine & More while Gillian Anderson’s functional wellness drink G Spot lands…