From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Update
by Update Beverages Inc.
Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
This week’s reviews sees us dive into Kim Kardashian’s new caffeine-free energy venture Update, as well as a wholesome new ginger water.
UPDATE Relaunches with New Co-Founder Kim Kardashian
Reality-star-turned-entrepreneur Kim Kardashian has officially entered the beverage world, joining paraxanthine-powered energy drink UPDATE as a co-founder ahead of its national rollout to Walmart stores nationwide this spring.
Can Paraxanthine Power Caffeine-Free Energy Drinks?
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
Distribution: hi Seltzer Goes D9, G Spot Makes U.S. Debut
In this distribution roundup, hi Seltzer brings its new delta 9 THC drinks to Total Wine & More while Gillian Anderson’s functional wellness drink G Spot lands in the U.S. at Pop Up Grocer!