Brand News
Aug 5, 2026Last Updated Aug 7, 2026How Coconut Water Quietly Became One of the Fastest Growing Categories in BeverageHydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
Jul 27, 2026Last Updated Jul 27, 2026Vita Coco Sales Soar +28% Behind Brand Growth, Private Label Lift & Tariff RefundsAs Vita Coco turns its attention to the premium segment, the coconut water category leader is moving from a position of continued financial strength.
Jul 22, 2026Last Updated Jul 24, 2026Vita Coco Takes Aim at Super Premium, Buys Copra for $175MSeeking to strengthen its leadership position in the global coconut beverage market, Vita Coco announced today its acquisition of Copra Coconuts, a…
May 5, 2026Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORMZero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through…Apr 30, 2026Vita Coco Sales Rise 37% in Q1Retail growth, improved pricing and positive private label shipment trends led Vita Coco to a strong Q1 2026 performance, announcing this week 37% net sales…
Mar 20, 2026Last Updated Mar 24, 2026New Products: Non-Alc Alternatives Look To Fruit, Coffee FlavorsFrom Vita Coco’s lemonade treat to canned sangria for Tost-ing, this week’s new products include fruit flavors as brands anticipate the warmer spring weather.Feb 18, 2026After Record 2025, Vita Coco Doubles Down on Active HydrationAfter a “record-breaking year,” Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
Jan 13, 2026Last Updated Jan 13, 2026Vita Coco Expands Partnership with U.S. Soccer Star Weston McKennieVita Coco is expanding its partnership with U.S. Men’s National Team midfielder Weston McKennie, naming the soccer star a global brand ambassador.Oct 29, 2025Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales…
Sep 10, 2025Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL StarsCoconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring…Jul 30, 2025Vita Coco: Innovation Helps Boost Q2 Earnings, Tariffs Remain UnclearThe Vita Coco Company believes it can double the size of the U.S. coconut water category in the coming years, co-founder and executive chairman Michael Kirban…
Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…
May 14, 2025Last Updated May 16, 2025Sales Rise Over Easter, But Will They Keep Up?Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up…
May 9, 2025Daily Briefing (Insiders Only): Dwindling Energy, Beefy Plants and Tariff AnxietyThis spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was…