Prime Sues Más+ by Messi Over False Advertising Claims
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
White Claw Hard Seltzer
by Mark Anthony Brands
Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded Launch
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
Mark Anthony Brands, Lionel Messi Partner to Launch Hydration Drink
Carving out a larger portfolio of non-alcoholic brands, White Claw maker Mark Anthony Brands is partnering with soccer legend Lionel Messi to launch a new hydration beverage this summer, the company announced today.
In the Courtroom: Coca-Cola Goes to Trial with Hansen Family
Coca-Cola Goes to Trial with Hansen Family; White Claw and Coke Fight Over ‘Surge’ Name; Vitamin Shoppe Files Trademark Suit Against PLNT; PepsiCo Owes $2.65 Million to Iowa Bottling Company; Ocean Spray May Pay $5.4 Million in Class Action