Brand News
Aug 7, 2026Last Updated Aug 7, 2026New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More ProteinThis week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.
May 8, 2026Last Updated May 8, 2026New Products: Bloom Moves into Minicans; Summer LTOs from Slice, ElectrolitIn this week’s new product gallery, Bloom and Bizzy expand by getting smaller, a pair of energy drink brands get America-inspired, and both wildwonder and…
May 6, 2026Distribution: Ayrloom Enters Festival Season, Halfday Modernizes At WalmartIn distribution news, Ayrloom heads to New York’s Governor’s Ball as StageWater heads to Nashvilled for CMA Fest.
Jan 21, 2026Last Updated Jan 21, 2026Distribution: Uncle Arnie’s Expands In Texas, Target Takes On RecoupNew beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
May 2, 2025New Products: Collabs From Happy Products and Wildwonder, Plus Olipop’s Orange Cream RelaunchIn this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up…
May 1, 2025Last Updated May 9, 2025Marketing: Wildwonder, Le Mini Macaron Toast to ‘Feeling Good’Female AAPI-founded brands Wildwonder and Le Mini Macaron are coming together for a pair of co-branded releases: a new limited-time RTD, Cherry Lemonade, and a…
Aug 2, 2024Last Updated Aug 5, 2024New Products: Bored Cow’s First ‘Limited Batch’ Flavor, Plus Arizona, Loom, Free AF, Kencko & MoreThis week, Kencko unveils its line of instant iced lattes, Bored Cow introduces its first ever limited batch flavor and Wildwonder’s new collaboration with…
Jun 2, 2023Last Updated Jun 2, 2023This Week’s New Products: Summer-inspired Iced Teas, Plus Bubblicious EnergyIn this week’s new products roundup, Heywell collaborates with convenience store chain Foxtrot to create a new Cherry Limeade flavor, GNC drops its first…
Feb 1, 2023Last Updated Feb 1, 2023Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPGA new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products…
Sep 15, 2021Wildwonder Closes $2.1M Seed Round, Moves to CansSan Francisco-based functional beverage maker Wildwonder announced this week that it has closed a $2.1 million seed round which will fund the brand’s expansion…