Wildwonder

New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.

In this week’s new products roundup, Wildwonder partners with at-home manicure kit maker Le Mini Macaron on a cross-branded collaboration, Red Bull gears up for warmer weather with its latest Summer Edition, and Olipop relaunches Orange Cream as a permanent option.

Female AAPI-founded brands Wildwonder and Le Mini Macaron are coming together for a pair of co-branded releases: a new limited-time RTD, Cherry Lemonade, and a nail lacquer kit. Plus news from 818 Tequila, Happy Products, Brew Dr. and Almave.

This week, Kencko unveils its line of instant iced lattes, Bored Cow introduces its first ever limited batch flavor and Wildwonder’s new collaboration with RuPaul Drag Race winner Nymphia Wind.

In this week’s new products roundup, Heywell collaborates with convenience store chain Foxtrot to create a new Cherry Limeade flavor, GNC drops its first hydration and performance product and Swoon and Splenda get into the summer spirit with new iced tea launches.

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

San Francisco-based functional beverage maker Wildwonder announced this week that it has closed a $2.1 million seed round which will fund the brand’s expansion on the West Coast and beyond.