May 5, 2026Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORMZero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through…
Jan 9, 2026ZOA to Pay $3M in Class Action Settlement Over Preservative ClaimsZOA Energy will pay out $3 million to consumers as part of a class action settlement over allegedly deceptive marketing claims. The lawsuit against the brand…
Nov 5, 2025Last Updated Nov 14, 2025Marketing: ZOA Energy Brings Back Dwanta Claus, Lavazza Partners with NYUZOA – the energy drink brand co-founded by Dwayne “The Rock” Johnson – has announced the return of seasonal flavor, Dwanta’s Holiday Punch, accompanied by a…
Nov 5, 2025Last Updated Nov 5, 2025Molson Coors Still Thirsty to Go ‘Beyond Beer,’ Despite Q3 DeclinesMolson Coors continues to back its “beyond beer” push into non-alcoholic categories, though questions remain over the pace and balance of its portfolio after…
Sep 22, 2025Last Updated Sep 22, 2025Molson Coors Appoints Rahul Goyal as Next President and CEOMolson Coors named long-time chief strategy officer Rahul Goyal as the company’s new president and CEO, succeeding Gavin Hattersley who announced in April…
May 23, 2025Last Updated May 23, 2025New Products: Poppi Gets Punchy, Zico Goes Pure, JuneShine Finds FiberSummer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also…
Sep 11, 2023Last Updated Sep 11, 2023Molson Coors Ups Its Stake in ZOA with New InvestmentMolson Coors Beverage Company’s faith in Dwayne Johnson-backed energy drink brand ZOA is rock solid. The beverage conglomerate “will strengthen its investment”…
Sep 23, 2022Last Updated Sep 23, 2022Once Overlooked, Female Consumers Now Driving Growth in Energy DrinksMost of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years,…
