ZOA

ZOA – the energy drink brand co-founded by Dwayne “The Rock” Johnson – has announced the return of seasonal flavor, Dwanta’s Holiday Punch, accompanied by a new short film.

Molson Coors continues to back its “beyond beer” push into non-alcoholic categories, though questions remain over the pace and balance of its portfolio after Tuesday’s Q3 earnings report.

Molson Coors named long-time chief strategy officer Rahul Goyal as the company’s new president and CEO, succeeding Gavin Hattersley who announced in April plans to retire at the end of the year.

Summer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also permanent additions to rosters from HOP WTR, Poppi and Zico.

Molson Coors Beverage Company’s faith in Dwayne Johnson-backed energy drink brand ZOA is rock solid. The beverage conglomerate “will strengthen its investment” in ZOA as part of its overall Beyond Beer non-alcoholic beverage growth strategy.

Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.