Summer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also permanent additions to rosters from HOP WTR, Poppi and Zico.
Molson Coors Beverage Company’s faith in Dwayne Johnson-backed energy drink brand ZOA is rock solid. The beverage conglomerate “will strengthen its investment” in ZOA as part of its overall Beyond Beer non-alcoholic beverage growth strategy.
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
