Late-night Red Bull for Britney
Britney Spears, rushed to the hospital this morning and placed on something called “psychiatric hold,” did something vaguely normal last night. She bought a case of Red Bull. America’s favorite…
BevBlog
Ice the next hot thing?
Could an entrepreneur find the next convenience store refreshment frontier in ice? Apparently, ice is not just for cooling your beverages anymore. The Wall Street Journal reported Wednesday that fast…
Red Bull Bandit Gets 24 Years
We know a lot of consumers love Red Bull, but Samer Bader, 31, of Glen Ellyn, IL really loves Red Bull. So much so, in fact, that on two separate…
Rock Star Revolt!
Not all rock stars like Rockstar, according to a recent AP report. According to the story — which quickly got out onto the interwebs — Former Blink-182 drummer Travis Barker…
Candidate Edwards: Sprite, Yea! Red Bull, Nay!
The eyes of the world turn to Iowa today, and if any of those eyes belong to Red Bull distributors, chances are they won’t be contributing to the presidential campaign…
Cocaine Energy Drink Makes Fortune's "Dumbest Moments in Business"
Fortune just put out their 2007 “Dumbest Moments in Business” list. Featuring 101 items, the list features only one beverage related “winner”: Cocaine Energy Drink.…
The Peter Van Stolk Era Nears End
Back in the summer of 1996, I met Peter Van Stolk on the steps of the “Gourmet Garage”, a trendy grocery store in Manhattan’s SoHo district. Decked out in black…
Gatorade inventor passes away
JACKSONVILLE, Fla. — Dr. J. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He…
The Switch Effect by Mike Gilbert disappoints
The story of The Switch is not a new one to anyone who has been in the beverage industry for the past few years. The company started from relatively humble…
Dasani Gets "Bad Product Award"
Consumers International, an international federation of consumer groups, recently announced its Global Bad Product Awards. On the list was Coke’s Dasani water, which was included “for continuing the international marketing…
Jones Holiday Flavors Aren't All Bad
Since tomorrow is Halloween and my last post about Jones Soda wasn’t terribly positive (“Perspiration soda is the worst tasting soda ever”), I decided to give Jones Soda another post….This…
Cola Wars
This is fantastic. Courtesy of WTAE TV in Pittsburgh. Remember — shelf space is one thing, but a broken nose is another. …
Energy Drinks… the preferred beverage for when the TPS reports are due.
A new survey being marketed by consumer trend watchers the NPD group has uncovered the sad little secret of energy drinks — the biggest use isn’t for snowboarding across flaming…
Jones Perspiration Soda — Worst Tasting Soda Ever
Given the amazing brand power of the NFL, the Jones Seattle Seahawks Collector’s Pack is the best of Jones’ collector’s packs to date. It’s a good way to take advantage…