Breaking A Sweat: Electrolit Sets the Pace in Sports Drinks
When Keurig Dr Pepper boss Tim Cofer said in July that his company’s partnership with rapid hydration drink Electrolit was just “scratching the surface,” he chose an apt metaphor.
BevNET MagazineJuly-August 2025
Cover Story
Features
2025 Natural Beverage Guide
BevNET's annual Natural Beverage Guide.
Steeped Success: The Rise of Vodka Iced Tea
If there’s one ready-to-drink (RTD) style that got a summer glow-up, it’s vodka-spiked iced tea. The trend was kicked off in the Northeast in 2022 by Surfside, a line of canned iced tea and vodka cocktails that infiltrated baseball stadiums and gave beer distributors a higher case-value win.
Iced Tea Reboot: Emerging Brands Tap into Next-Gen Consumer Tastes
While ready-to-drink tea has been an American staple for decades, the category is, as Just Iced Tea CEO Seth Goldman puts it, “ripe for a renaissance.” Viewed from the top down, RTD Tea is a cartel scene, with three brands, Pure Leaf, AriZona, and Gold Peak, holding more than half the category share. But they aren’t growing.
Columns
BevNET Live Summer 2025 Recap
BevNET Live Summer 2025 featured industry leaders and stakeholders offering lessons in retail growth strategies, insights in scaling and coaching budding beverage entrepreneurs on the best practices for investment during challenging economic times.
Brewscape: The Latest Craft Beer Brand News
In craft beer news: Barrel One Collective Taps Nathaniel Davis as CEO; Boston Beer Renews Red Sox Sponsorship for a Decade; 178 Ohio Eagle Employees Face Layoffs Once Sale to Redwood Closes; and Sloop Taps Hendler Family for Production, Sales Growth via Strategic Partnership.
NOSHscape: The Latest Food Brand News
In food industry news: Tia Lupita Acquired By Jumex Distributor Vilore Foods; Kardashian Protein Popcorn Brand Muscles Into More Retailers; Mamame Raises $2M To Fuel Expansion in Modern Tempeh Snacks; and Little Sesame Raises $8.5M Series A To Scale Hummus Production.
Publisher’s Toast: Midyear Observations
As we slog through the serious dog days of summer, I thought it’s a good time to assess how the beverage marketplace is holding up: after all, we’re at the mid-point of the year and the high season for hydration.
Channel Check: What’s Hot and What’s Not
Weight control/nutritionals by sales and growth.
Bevscape: The Latest Beverage Brand News
In beverage news: Keurig Dr Pepper Acquires Dyla Brands; Coke Responds To Trump’s Appeal, Set to Launch Full-Sugar Sub-Line; Health-Ade Selling to Generous Brands for $500 Million; and Barstool Sports Owner Dave Portnoy Backs PHX Energy Drink Launch.
Gerry’s Insights: Marketing Lessons From an Electoral Insurgency
It’s one of the enduring glories of this industry that brands lacking the experience, connections and resources of big-company rivals are able to succeed, and they’re mirrored in the mechanisms that Zohran Mamdami employs. So drawing the parallels strikes me as kind of interesting.
The First Drop: A Fish Story
The best interviews require research, and in the case of some founders, I’ve found that they supply their own best research materials in the form of memoirs, and I’ve really developed a weakness for the founder story format.