Gallo Expands Luxury Portfolio with Ron del Barrilito and Derrumbes Mezcal
Spirit of Gallo is adding mezcal into its expanding super premium portfolio, while returning to top-end rum with an investment in Ron del Barrilito.
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Taste Radio: Simon Ford Built – And Sold – His Brand By Following A Simple Rule
Simon Ford, the co-founder of revered spirit brand Fords Gin, explains why he “never pitches business,” the reasons behind successful and unsuccessful relationships, his belief that naivety is a gift and how he cultivated a strategic partnership with beverage alcohol giant Brown-Forman.
Athletic Brewing Closes On $50M Equity Financing Round, Led By PE Firm General Atlantic
Fast-rising non-alcoholic beer maker Athletic Brewing Company has closed a $50 million “equity financing round” led by private equity firm General Atlantic, with several key investors from previous fundraising rounds also participating.
BevNET Live: The New Pro Partnership with Bar Malik and Jadakiss
In this video, Bar Malik and BevNET managing editor Martín Caballero discuss how Malik’s unique background as director of performance for the New York Knicks informed his approach to launching a hydration brand and how authenticity was the key to winning “Wemby.”
BevNET Live: Sports Marketing Evolution – Using NIL
In this discussion from BevNET Live Summer 2024, Andrew Mavis, founder and CEO of college-based influencer platform 98Strong, and Slate Milk co-founder Manny Lubin examine how the personal and localized appeal of college and university athletes can utilized by brands for regional launches.
Taste Radio: Is Messi’s Mas+ Is Primed For Success? And, How A Retailer’s Comeback Got Messy.
The hosts reflect and ruminate on Lionel Messi’s Prime-killer, “condiment couture,” Boisson-bashing and sausage salvation. They also get vitaminwater vibes from a brand’s recent revamp and highlight a handful of new beverages, including a sparkling tea and a decaf espresso martini.
Talkhouse Encore: How a Hamptons Bar is Making a Play for the RTD Market
There were many ways entertainment venues aimed to keep the lights on during the pandemic— for a Hamptons bar that regularly hosted musical acts, creating a ready-to-drink (RTD) cocktail was one solution. They just had to pass an alcoholic beverage control law first.
BevNET Live: Inside Gopuff’s Beverage Strategy
At 11 years old, with a presence in over 600 cities and with nearly $2 billion in annual revenue, Gopuff has done for the convenience store what Instacart achieved in grocery and GrubHub accomplished for restaurants. But over a decade in, how does the company think about the beverage category?
BevNET Live: Retailer Profile – Lowes Foods
In this video from BevNET Live Summer 2024, Lowes Foods SVP of merchandising Glenn Figenholtz walks through the chain’s experiential approach to grocery shopping that includes bells, beer dens and the Chicken Dance.
Skinny Mixes Unifies Brand Identity As Portfolio Expands; ‘We’re Creating Demand’
After fifteen years of selling syrups, sauces and drink mixes, Jordan’s Skinny Mixes is getting a makeover. The company is bringing together its full range of products – over 100 different flavors spanning numerous categories, formats, nutritionals and use-occasions – under new “unified” branding.
TikTok Opens Ad Platform to Beverage-Alcohol Brands in the US
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
CGA: July 4th, Summer On-Premise Visits Expected to Heat Up
One in three consumers plan to celebrate Fourth of July weekend at bars, restaurants, and other on-premise venues according to NIQ-owned on-premise data firm CGA.
Taste Radio: What These Leaders Understand About Building Modern Brands
This special edition of the podcast highlights interviews with six founders, creators and innovators who joined us on Taste Radio during the first half of 2024.
Be My Salt Bae: Daring Foods Co-founder Dives Into Salt Water Hydration With Cadence
Since creating Daring Foods in 2018, Ross Mackay has embraced the daunting task of getting Americans’ to think differently about the ingredients they consume everyday. But even in its simplicity, his latest venture – hydration beverage Cadence – may represent an even bigger challenge.