Alcohol-Removal Startup ALTR Lands $5M Investment
Tech startup ALTR has closed a $5 million investment to help scale its wine dealcoholization technology and open a pilot facility in the heart of California's Napa wine region.
Headlines
Barstool Sports Owner Dave Portnoy Backs PHX Energy Drink Launch
Barstool Sports founder Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz canned line that aims to marry hydration and energy drinks.
Growth Amid Caution: Q2 Funding Trends – FABID Q2 2025 Investment Report
Despite a volatile landscape, Q2 2025 saw a 13% year-over-year uptick in total U.S. food and beverage venture funding, reaching $342M.
Not Just Your Nonna’s Drink: U.S. Limoncello Makers Ride New Trends
Once a niche liqueur with roots on the Italian coast, Limoncello is now riding the trend wave of Italian cocktails and liqueurs, and bubbling up on U.S. cocktail menus and store shelves in ready-to-drink (RTD) form.
Taste Radio: Will MAHA Target Plastic? And, How The ‘West’ Is Won.
Could plastic packaging be the next target on MAHA’s hitlist? Have we reached peak chili crisp? Has Dubai chocolate already jumped the shark? The hosts dig in and debate, then spotlight a new $450 million fund that’s fueling emerging food and beverage brands. We also sit down with Tara Lindley of High West, who talks about how the revered whiskey brand balances innovation with market demand.
New Products: Premier Protein Gets Plant-Powered, Waffle House Cold Brew
This week's new product gallery features new formats for Fiji and ISH, a plant-based pivot by Premier Protein, decadent flavor "bombs" courtesy of Milkbar x Nespresso, and a new RTD cold brew from a beloved Southern eatery.
Simply Good Foods: Protein Portfolio ‘On The Forefront Of Generational Shift’
In its Q3 earnings, The Simply Good Foods Company reported the strength of its protein-forward portfolio, driven by the Quest and OWYN brands, despite the continued revitalization of Atkins.
Hawaiian Soda Co. Scales Beyond The Islands With California Club Expansion
Hawaiian Soda Co. is establishing a West Coast retail presence with a new club store partnership as mainland demand grows for modern soda with island flavors.
Reviews: Fuzzee Coffee For Morning Buzz, Nowadays Lemonade For Evening Chill
Whether you're looking for a buzz in the morning or evening, these two new releases from sparkling coffee startup Fuzzee and THC cocktail specilaists Nowadays have you covered.
Marketing: REIGN Total Body Fuel Seeks 100 ‘Warriors’; C4 Honors ‘Local Legends’
REIGN Total Body Fuel, the performance beverage created by Monster Energy, is kicking off a search for 100 “Reign Warriors,” a grassroots ambassador program
Huxley Bets on Balanced Energy: Less Caffeine, More Electrolytes
“Moderate caffeine” and “hydration” aren’t typically attributes the everyday consumer associates with energy drinks. But Huxley is hoping to change that.
BevNET Live: The Strategic Mind Steering Liquid Death’s Lust for Life
At BevNET Live Summer 2025, Liquid Death Chief Strategy Officer Marisa Bertha sat down for a discussion on how the heavy metal CPG company went from canned water to a full health and wellness platform.
Big Goals: How Pablo’s Mate is Aiming to Be Soccer’s Unofficial Energy Drink
New York-based startup Pablo’s Mate is cultivating community with soccer fans, including calling together independent bodegas from across the five boroughs for a little seven-on-seven at Brooklyn’s McCarren Park this Saturday, July 12.
Inside the Evolving On-Premise Landscape: Spirits, RTDs, and What’s Next – CGA by NIQ Q2 2025
The U.S. On-Premise beverage alcohol market is shifting fast—and this exclusive CGA by NIQ x BevNET report uncovers where the momentum is heading. From Tequila overtaking Whiskey as the top-performing spirits category to RTDs dominating growth charts with double-digit gains, the data reveals both challenges and exciting new opportunities across the Bev Alc spectrum.