Headlines

Mixing It Up: How WithCo Cocktails Pivoted From Digital to Retail

Prior to 2020, Nashville-based mixer brand WithCo Cocktails was bringing in less than $100,000 per year. But six months after the brand began advertising to drinkers suddenly thirsting for an at-home cocktail during lockdowns, the startup went to making that same amount per month.

Report: High End Tequila Boom Begins to Bust?

Has high-end tequila hit a dry spell? A new report from the IWSR Drinks Market Analysis says brands at the top of the agave spirit shelf should expect a continued slowdown in the U.S. and begin to look elsewhere for growth.

Road Warriors: Tips for Winning Your Costco Roadshow

Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.

Coke Wins NARB Appeal for Powerade Electrolyte Claims Over Gatorade

The Coca-Cola Company will be able to challenge Gatorade’s electrolyte content on Powerade labels after the National Advertising Review Board (NARB) favored the company in a decision this week regarding Powerade’s claim to have “50% more electrolytes vs. the leading sports drink.”

Pernod Ricard Appoints New North America CEO

Pernod Ricard announced new leadership today for its North America business. Conor McQuaid will take the helm as CEO of Pernod Ricard North America at the start of the new year.

Taste Radio: How Maya Kaimal Stayed On Track Even When A Misstep Almost Derailed Her Brand

Maya Kaimal, the founder and Chief Culinary and Creative Officer of Maya Kaimal Foods, a groundbreaking brand of Indian-inspired sauces, condiments and ready-to-eat dishes, spoke about how her company operates and innovates at the intersection of data, trends and retailer needs, aligning with an investor that could support her vision; and what she’s learned about hiring the right – and wrong – people.