Headlines

Manna Beverages to Acquire Nor-Cal Beverage Co.

Manna Beverages & Ventures (MB&V) is set to acquire California-based co-packer Nor-Cal Beverage Company for an undisclosed sum, the company announced today. The deal is subject to due diligence and approvals.

Taste Radio: Find The Not-So-Obvious Opportunity. TÖST Did, And It’s Reaping The Rewards.

Brooks Addington, the CEO of sparkling alcohol-alternative brand TÖST, spoke about why the brand’s positioning has resonated with all types of consumers, why having few competitors is “a double-edged sword,” the importance of an affordable price point and a frugal marketing strategy, and the company’s strategic partnership with Constellation Brands.

TikTok Shop 101: What the App’s Newest Feature Means for CPG

Although users may primarily flock to TikTok to jump on the latest dance trends, the short video social media platform is seeking to become one of American consumers’ go-to ecommerce destinations with the launch of TikTok Shop.

Robusta Move: Sang Debuts New Ad Campaign

Sang is ready to bring "Robussin’" to the masses via its new advertising campaign. The ready-to-drink Vietnamese coffee brand is debuting a new video spot today that shows just what happens when a Vietnamese Granny gets her hands on one of the brand's uber-potent brews.

BevNET Best Of 2023 Awards: Submit Your Nominations

BevNET’s annual “Best Of” Awards commend companies, brands, individuals, products, ideas and trends from across the ever-changing beverage industry landscape. The highly-anticipated awards show will take place in Marina del Rey, CA on the first day of BevNET Live Winter 2023, taking place December 4 + 5.

Expo East: Just Ice Tea In Cans; Non-Alc Eyes Grocery Gains

Expo East may be over (forever) but we’ve got stacks of notes and news from the show to bring you over the coming week. Here’s our post-event Monday dispatch, including news and updates from Just Ice Tea and Yesly, plus a look at the shifting priorities of next-gen alcohol-free beverages.

Distribution: Wandering Bear Finds Way Back to Retail; Leisure Project, Twrl Updates

In this roundup of distribution news, we chat with Wandering Bear CEO Matt Bachmann about the cold brew brand's approach to "thoughtful expansion" in natural/specialty grocery -- in the form of 200+ new Whole Foods locations across five regions -- with its 32 oz. cartons. Plus updates from Leisure Project and Twrl Milk Tea.

Expo East: Elmhurst Reboots Coffee; ShineWater Meets ‘Trolls’

Our Expo East 2023 coverage continues with a look into Elmhurst's revamped line of plant-based cold brew lattes, as well as ShineWater's ongoing move into cans under new CEO Clare Verdery. Plus updates from 100 Coconuts and Gorgie, and trend insights from SPINS.