Headlines

Data: FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Missed Shots: How 5-Hour Is Responding to Slumping Sales

After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.

New Hope Ending Expo East; New Trade Event Set for 2024

Savor the nostalgia because after nearly four decades, Natural Products Expo East is on its last lap. Organizer New Hope Network confirmed in a letter to attendees yesterday that this year’s annual conference, which begins today in Philadelphia and runs through Saturday Sept 23, will be the show’s last.

Taste Radio: The Two-Word Phrase That Helps Celsius Generate Over $1 Billion Annually

Celsius CEO John Fieldly spoke about how financial discipline is embedded in company culture, why brand-building is about “figuring out where you fit in a consumer’s life,” navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company’s innovation strategy.

ZOA+ Pre-Workout Line Expands Into Powder

Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.

Flow Reports Record Q3 Revenue, Continues Facility Divestment Plan

As it looks to reduce cash burn and achieve profitability, alkaline water maker Flow Beverage Corp. reported record brand revenue for its flagship water line during its Q3 earnings report this week, growing consolidated net revenue 21% to CAD$10.5 million.