Headlines

Machu Picchu Expands Clean Energy Positioning with Yerba Mate Line

Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.

The Long Game: How the Finnish Long Drink Became One of America’s Favorite RTDs

When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.

Taste Radio: The ‘Remedy’ For Modern Brands? Change, Not Compromise, Is The Way.

Neka Pasquale, the founder of ultra-fresh and plant-centric food and beverage brand Urban Remedy, explained why embracing change and having an open mind, without compromising on values, are keys to the brand’s long-term success. She also touched on the company’s close relationship with Whole Foods, how and why consumer perception of plant-based food has shifted in recent years and why “be it, don’t say it” dictates branding and label design.

BevNET & NOSH Is Your Home For Complete Expo West 2023 Coverage

Next week, the natural CPG world will converge in Anaheim, California for the biggest annual trade show of the year, Natural Products Expo West. With over 2,000 food and beverage exhibitors and 60,000 attendees expected over the course of the four-day event, there’s a lot to take in, whether you’re there on the ground or following online. But regardless of if you’re a retailer, investor, brand or supplier, the only real ticket you’ll need to get the most out of this year’s show is a BevNET/NOSH Insider membership.

Monster Seeks Additional $167M in False Advertising Suit Against Bang

Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.

Hiyo Builds on Non-Alc Trend, Hits Retail Shelves

Non-alcoholic drink brand hiyo increased sales tenfold last year and beat its total sales from January 2022 in the first two days of 2023 saying it could have doubled sales during the month if it had more supply to offer.

Drink Weird, Founded by Ex-Rockstar Marketer, Spreads its Weird Wings

Drink Weird, the Texas-based beverage startup created by a trio of former Rockstar Energy executives, feels the time is now right to move out of a soft launch period and into a full-on rollout of its expanded and rebranded line of teas, waters and yerba mate drinks.

Taste Radio: Lots Of Questions. Most We Can Answer. A Couple, Not So Much.

BevNET’s director of community Melissa Traverse joined Taste Radio hosts Ray Latif and Jacqui Brugliera for a new episode in which the trio spoke about a new source for valuable industry info, ways that our team can connect with and highlight Expo West exhibitors and a high-profile CEO’s shocking exit. They also spoke about a hot brand’s big retail win, luscious limited-time offerings and had a frank chat about the Whole30 diet and intermittent fasting.