Taste Radio: How Challenger Brands Like Chubby Snacks Gain The Upper Hand
Dillion Ceglio, the co-founder and CEO of better-for-you PB&J sandwich brand Chubby Snacks, spoke about the duality of building a brand that is inextricably aligned with its primary competitor, why he strives to be an expert in everything related to the production and sale of Chubby Snacks, and why he believes that entrepreneurship shouldn’t necessarily be viewed as a fun job.