Headlines

NielsenIQ: Easter Holiday Accelerates Non-Alc Beverage Sales

Beverage dollar sales rose 11.4% in the two-weeks, accelerating from 8.2% growth for the four-week period and 11.3% for the 52-weeks. The dollar sales bump was accompanied by a turnaround in volumes, which rose 1.4% in the two-weeks, compared to a -1.7% decline for the four-week period, with CSDs and energy drinks seeing some of the strongest volume increases.

Brands Bring Boba Tea to RTD, Frozen Formats

If you live in a major U.S. city, chances are you’re not too far from a boba tea shop. The indulgent Taiwanese beverage, also known as bubble tea or occasionally “Black Pearl” tea, was invented in the 1980s and is defined by the addition of marble-sized tapioca “pearls” – boba – to sugary milk tea, and traditionally is drank through an oversized straw that allows the boba to be consumed one at a time.

Thomas Ashbourne Craft Spirits Launches First RTD Cocktail Lineup With Help From Sarah Jessica Parker, John Cena and Vanessa Hudgens

As summer looms on the horizon, Thomas Ashbourne Craft Spirits is making a splash in the ready-to-drink cocktail category with the launch of its four-SKU portfolio that was crafted with the help of celebrity founding partners Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti.

Taste Radio: Their ‘Aura’ Felt Different… And Great Things Followed.

Paul Voge, co-founder/CEO of fast-growing artisanal sparkling water brand Aura Bora, recalled the clever way he landed his first meeting with a Whole Foods buyer, how his pricing strategy was ahead of the curve, and his tension-filled experience on “Shark Tank.” He also explained why acquiring sales data has been critical to the brand’s development and how he’s attracted industry veterans for key roles.

Protein Drip: Huel Extends Into Apparel with ‘Huelwear’ Clothing Line

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.

Coca-Cola Settles For $21 Million Payout Over Fairlife False-Ad Suit

The Coca-Cola Company will pay $21 million to the plaintiffs of a class action lawsuit, which alleged the company had falsely marketed its Fairlife branded milk as coming from humanely treated dairy cows. An Illinois federal judge granted preliminary approval to the beverage giant last week to settle the case, which stems from an investigation into the mistreatment of cows at a Fairlife supplier farm.

European Mixer Maker Double Dutch Launches in U.S.

As consumers turn more towards premium offerings for their alcoholic beverages, U.K.-based Double Dutch is making the leap to the U.S. with its line of premium mixers. Founded in 2015 by Dutch twin sisters Joyce de Haas and Raissa de Haas (hence, the name), Double Dutch produces a line of premium cocktail mixers and tonic waters available in 12 varieties.

Lavazza Leverages Italian Coffee Heritage To Enter RTDs

Italian coffee giant Lavazza is doing a balancing act in launching ready-to-drink cold brew drinks in the U.S., both leaning into its deep heritage and iconography while still appealing to American tastes.