Lotus Beverage Alliance Born From Merger of Six Major Bev Equipment Makers
Six major U.S. beverage equipment makers are merging to form Lotus Beverage Alliance, designed as an end-to-end services provider for craft drinks.
Headlines
Pearpop Drops Fake Energy Drink Intending To Generate ‘Real Results’
Pearpop – a marketplace platform connecting brands and content creators – dropped The Pearpop Energy Drink today on the belief that it can build a slate of new brands spanning numerous categories overnight, with products that don’t even exist.
Knockin’ on Kentucky’s Door: Bob Dylan’s Heaven’s Door Expands Production in KY
Bob Dylan's whiskey brand Heaven’s Door is moving its production from Tennessee and expanding capacity at a new distillery in Kentucky, while also building an immersive brand experience space in a former church in downtown Louisville.
Campari Group Debuts Luxury Tequila, Mayenda
As tequila continues to rise, Campari Group has expanded its agave spirits portfolio with the launch of a new tequila, Mayenda. The brand will debut with a blanco expression available in Mexico and the U.S. this week, retailing at $70.
Tequila: Consumers Chase Celebrity Brands, Higher Quality & Cristalino
On-premise tequila sales were up 23% in the latest 52 weeks on-premise compared to last year, and 7% off-premise, according to new data from NIQ. Here are four of the factors behind the rise of agave spirits.
Cure Hydration Brings in $5.6M Series A Round, Expands to 15,000 Doors
Cure Hydration has raised $5.6 million in a Series A funding round led by Lerer Hippeau, the company announced this week. The funding arrives as the New York-based functional drink mix brand has expanded its retail presence to over 15,000 doors nationwide.
Cannabis Closeup: Cann’s Jake Bullock On Expansion, Innovation and the Path to Profitability
In this interview, Cann co-founder Jake Bullock discussed the brand's recent launch in New York, the impact of Minnesota’s bold legislative action on the broader cannabis beverage space, why Cann is backing stronger regulations around infused products and how beverages fit into the modern weed retail experience.
Non-Alc Spirits Make Their Move to Restaurants, Retail; ‘That’s Where Brands Are Built’
Non-alcoholic spirit companies are updating their playbooks as they angle for a share of the $11 billion no/low beverage alcohol market.
NielsenIQ: Non-Alc Beverage Sales Accelerate Sequentially as Volumes Improve
Non-alcoholic beverage sales accelerated in the two-week period ending April 8, bolstered by improved volumes in conjunction with a slight moderation in pricing, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
“Non-actionable Puffery”: Monster Asks Judge To Dump VPX False Advertising Lawsuit
Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.
Marketing: MYND Drinks Announces Historic Partnership with Chicago Cubs; Califia Farms Evokes Nostalgia with Cookie Monster Campaign
MYND Drinks is the first CBD company to partner with a Major League Baseball (MLB) club through its newly announced partnership with the Chicago Cubs.
Taste Radio: A Niche $100 Million Brand? The Coconut Cult Has A Plan.
Noah Simon-Waddell and Ari Raz, the co-founder and CEO, respectively, of The Coconut Cult, explained how they have positioned the plant-based probiotic yogurt brand for scale and mainstream success while maintaining its values and vision, including the impact of meaningful and authentic social content and its direct correlation to surging and organic sales growth.
Distribution Roundup: Lemon Perfect Hits Target, Cann In NY State
Lemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail channel debut in Sprouts Farmers Market.
Molson Coors and Coca-Cola to Launch Peace Hard Tea FMB
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.