Headlines

Monster Seeks Additional $167M in False Advertising Suit Against Bang

Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.

Hiyo Builds on Non-Alc Trend, Hits Retail Shelves

Non-alcoholic drink brand hiyo increased sales tenfold last year and beat its total sales from January 2022 in the first two days of 2023 saying it could have doubled sales during the month if it had more supply to offer.

Drink Weird, Founded by Ex-Rockstar Marketer, Spreads its Weird Wings

Drink Weird, the Texas-based beverage startup created by a trio of former Rockstar Energy executives, feels the time is now right to move out of a soft launch period and into a full-on rollout of its expanded and rebranded line of teas, waters and yerba mate drinks.

Taste Radio: Lots Of Questions. Most We Can Answer. A Couple, Not So Much.

BevNET’s director of community Melissa Traverse joined Taste Radio hosts Ray Latif and Jacqui Brugliera for a new episode in which the trio spoke about a new source for valuable industry info, ways that our team can connect with and highlight Expo West exhibitors and a high-profile CEO’s shocking exit. They also spoke about a hot brand’s big retail win, luscious limited-time offerings and had a frank chat about the Whole30 diet and intermittent fasting.

Soylent CEO: Acquisition is ‘The Next Step in Our Evolution’

When plant-based nutrition brand Soylent began in 2013, it adopted a tech-influenced approach, dubbing its products Soylent 1.1, Soylent 2.0, and so on. Now, after its acquisition by CPG portfolio company Starco Brands earlier this week, the food and beverage maker is in stable release.

KDP: Q4 Net Sales Drive Full Year Double Digit Growth

Keurig Dr Pepper (KDP) expects gross margins will expand in the coming year as pricing and inflation moderate, especially in the company’s coffee segment. It finished 2022 with $14 billion in net sales, a 10.8% growth year-over-year compared to 2021.

FDA: Dairy or Plant-Based, It’s All ‘Milk’ Per Draft Guidance

The FDA published long-awaited product labeling guidance this week that allows brands to identify plant-based milk products as “milk,” while recommending that they include an additional nutritional claim that indicates how the product compares to dairy milk.

Seven Questions For Petalfast CEO Jason Vegotsky

In January, route-to-market and incubator in the cannabis business Petalfast added SIP Elixirs to its brand portfolio, broadening its reach to include cannabis beverages alongside edible companies like Wana brands and a variety of flower companies. Just last week, it also began to work with Massachusetts-based, veteran led edibles company Freshly Baked.

Soylent Acquired by Starco Brands

Publicly traded consumer products company Starco Brands, Inc. has acquired plant-based food and beverage maker Soylent, completing the brand’s evolution from red hot food-tech startup to cross-category CPG platform.

Pronghorn Invests in Four More Black-Owned Spirit Companies

Venture firm Pronghorn, an initiative focused on boosting Black entrepreneurship in spirits, announced today new investments in four companies: Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery, and Old Hillside Bourbon Company. Terms of the deals were not disclosed.