Headlines

Elevator Talk: PARCH, Rejuvenation, Siren Shrub Co., Cantrip, Alaya Tea

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Amrit Richmond, the founder of IndieCPG and Supermercato Insights, who shared her thoughts, questions and feedback with the participants.

With Its TikTok-Tested Thesis, Gorgie Launches Into New NYC Whole Foods

Women-led, vitamin-infused, clean energy drink brand GORGIE launched today, just six months after founder Michelle Cordeiro Grant first came up with the concept, tested it via TikTok and began building an online community dedicated to wellness and energy, complete with magazine and a host of followers.

Ukella, Young Beverage Exec, Launches The Ryl Company

As a beverage industry professional, Blodin Ukella worked for other founders to market brands aligned with the health and wellness trend. Now that he’s launching a tea venture of his own, the first-time CEO is looking to make some Ryl change.

Molson Coors Launches Zero-Proof Cocktail

Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.

Taste Radio: Making The Hard Decision Can Be Humbling. But It Changed Everything For This Brand.

Greater Than co-founders Mark and Jon Sider spoke about how timing and humility played into the brand’s dramatic repositioning, a shift that elicited over $8 million in DTC sales in each of the past two years. They also explained how they effectively incorporated user-generated content into digital media initiatives and opened up about how their relationship and those with others have been impacted by the challenges of entrepreneurship.

ICR 2023: Black Rifle, UNFI, SunOpta & Zevia Share Updates

This week, a cross-section of public and private companies from across industries is meeting in Orlando, Florida for the 25th edition of the annual ICR conference. The invitation-only event featured a full-slate of daily presentations from publicly traded companies on its opening day today.

RodeoCPG Sells R&D To JPG Resources, Seeks To Scale Sales

JPG Resources has acquired RodeoCPG’s Brooklyn-based R&D team allowing JPG to better serve brands in the Big Apple, while Rodeo pivots toward becoming a targeted, tech-forward sales management platform.

Hold the Bubbles: Canned ‘Hard Water’ Has Arrived

While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.