CPG marketing vet Mari Lee has found her next project as CMO of enhanced water brand Lemon Perfect, joining the business after a five-year stint at sports nutrition and energy drink maker Nutrabolt.
At BevNET Live Summer 2025, JOLENE Coffee founders Anthony Kiedis and Shane Powers spoke about their new venture alongside managing director Jackie Atlas and Russell Wallach, president of Live Nation Entertainment’s Global Media & Sponsorship business.
Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local spirits for a growing bar scene in the early 2000s. But helping customers execute inexpensive and uncomplicated cocktails at home was always a challenge.
Be it from wellness influencers, the nutritional needs of Ozempic users, or the pseudomedical approach to wellness infiltrating the political sphere, of late, the push for high protein products has supercharged the CPG business.
Flow Beverage Corp. touted 14.3 million Canadian dollars in new investment so far this fiscal year as fuel to spur a return to growth, despite suffering a 17% year-over-year drop in consolidated net revenue.
Kraft Heinz is kicking red dye and others to the curb as it aligns itself with key objectives of the Make America Healthy Again (MAHA) movement.
While many founders chase the latest trends, Yannis Ouzounopoulos, the founder and CEO of Olyra, saw opportunity in an overlooked $4 billion category – and struck breakfast gold.
For the first time in its 15-year history, Pinterest is reaching out into the real world with a co-branded product, enlisting social media star Emma Chamberlain and her eponymous coffee company for a limited release launching today.
After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.
The warm May weather doesn’t seem to have encouraged beverage sales, as non-alc volumes decelerated in the two-weeks ending May 31, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.
In spirits marketing this month, Aviation Gin stirs up Father's Day, ALB brings to dirty martini to breakfast, Aperol Hits NYC
Mark Anthony Brands (MAB) is rolling into summer with a focused plan behind White Claw, which boasts an even more dominant position in the hard seltzer segment.
If there is anything to be learned from energy drink deals in recent history, it’s that the need for caffeine is gender-agnostic. Read our cover story from the latest edition of BevNET Magazine.
In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.
