Seeking to take a bigger bite swig out of the U.S. beverage industry, global flavor and fragrance solutions provider Symrise announced in December the relaunch of its beverage incubator under the new bWorks brand name, pivoting to focus overall on packaged beverage development for companies of all sizes.
Coca-Cola closed out FY2024 with organic revenue and operating margin up in double digits driven by higher pricing and moderating volume.
It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
In our latest look at new RTD cocktail releases, Owl’s Brew invites comedian Chelsea Handler to spike its lemonade, Surfside goes green (with tea, that is) and Cutwater goes sweet on us with its Strawberry White Russian.
Emily Heintz, the founder of dynamic non-alcoholic beverage platform Sèchey, joins us for a deep dive into her vision for the company, including how Gen Z and millennial lifestyles are shaping awareness and trial, and why the founder’s voice is the most essential tool in connecting with customers.
American bev-alc suppliers are still in the crosshairs of a trade war. On Sunday, President Donald Trump reignited trade tensions with the European Union, threatening to bring back policies that hit American spirits exports hard in his first term.
Non-alcoholic (NA) beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.
This year’s pre-game show began well before Lady Gaga’s performance and no doubt the Big Game hype will bleed beyond this week as marketers work to squeeze the most out of their $8 million per 30-second ad spends.
Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.
Someone has to say it: Expo West isn’t for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in SoCal.
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
Another major spirits group has blamed geopolitical instability for cutting its sales outlook.
British consumers will simply have to die another day after Liquid Death announced this month that it will be pulling back from the U.K. and the broader international market.
In this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and Barbarian Water, the first product that…
