Whole Foods Addresses Asparagus Water Snafu
Images of the product on sale at a Whole Foods store in Brentwood, Calif. surfaced on social media earlier this week, inviting widespread ridicule.
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Jamba Juice Introduces New Line of Organic Cold-Pressed Juices
Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products.
Soylent 2.0 Puts Algae in a Bottle
The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.
Harmless Harvest Drops “100% Raw” From Labels
Citing the U.S. Department of Agriculture’s “lack of legal definition or certification for the term ‘raw,’” Harmless Harvest wrote in a recent blogpost that “there is no way for us—or any product—to achieve official certification that we are a raw product,” hence the decision to remove “100% Raw” from its labels.
Vita Coco Launches Lemon Tea Variety at Kroger
Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.
New on FBU: How to Efficiently Optimize Your Retail Strategy
To better understand methods for getting a retailer to optimally sell your product, including strategies in both category and shelf management, working with brokers and how to navigate sales data, FBU recently sat down with Daniel Lohman, who is a strategic advisor specializing in the organic and consumer packaged goods industry.
Ingredient Trends: 5 for Function
All of these natural functional products are available in beverages right now: and they’re growing and on-trend.
Distribution Roundup: UNFI Pushes Titan Tea and Tio Gazpacho Through Speed to Market Program
Titan Tea’s electrolyte-infused teas will soon be made available at 300 of UNFI’s top independent stores nationwide.
Diversity in Natural Foods: The Way Forward
Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.
With Launch of Sam Lives, Fresh Samantha is (Sort Of) Back, Again
She is the namesake of pioneering super premium juice brand Fresh Samantha, and while Samantha Levin was just two years old when her father launched the beverage line, she’s following in the footsteps of her family’s business -- for the second time -- with an HPP smoothie/meal replacement brand called “Sam Lives.”
Charcoal on Call: Dirty Lemon Launches on Instagram
The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.
2015 BevNET Natural Beverage Guide Now Available for Download
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to beverage brands targeting the natural channel, including plant-based waters, kombucha, cold-pressed juice, as well as the companies that supply goods and services to those brands.
Press Clips: Big Soda Awaits Reaction to Non-Aspartame Diet Pepsi
Speaking on his competitor’s decision to reformulate Diet Pepsi, Alexander “Sandy” Douglas Jr., executive vice president & president of Coca-Cola North America, said on a Coke earnings call that the new Diet Pepsi will “create a lot of buzz in the category, some of it good, as the good science of the safety of non-nutritive sweeteners gets out in the marketplace and is reinforced.”
Post-Coconut Water, Natural Beverages Seek Sporting Chance
The remarkable success in marketing coconut water as a sports drink, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path.