Headlines

PepsiCo Infuses Coconut Water Into New Kickstart Varieties

The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.

FDA Warns NYSW On Manufacturing, Marketing of VBlast

The FDA indicated that NYSW’s labeling of VBlast products as liquid dietary supplements is contentious because the company represents them as beverages by using the words “water” and “punch” in product descriptions.

Shaking Things Up: A Q&A with Powell & Mahoney Co-Founder Mark Mahoney

At the recently held 2015 Winter Fancy Food Show, we sat down with Mark Mahoney, co-founder of Powell & Mahoney, to discuss the evolution of the cocktail mixer category and how his company is keeping up with a burgeoning shelf set, as well as new retail and distribution opportunities for craft-centric brands and trends we can expect to see blossom in the coming months.

Wells Fargo Securities Downgrades Monster Stock

Despite Monster Beverage’s return to double-digit growth in dollar sales in the four-week period ending 12/20/14, analysts aren’t sold that the company can keep it up in 2015.