Soda’s Resurgence Helps Bring Flavor, Focus to Sparkling Water
Today, almost all the top names in sparkling water are also dabbling in next-gen CSDs, but that doesn’t mean they’re abandoning their roots.
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Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub.
PepsiCo and Walmart Colluded on Pricing, Alleges Unsealed FTC Complaint
PepsiCo allegedly created a “price gap” with Walmart, creating a system that allowed the world’s largest retail to obtain preferential promotional payments, while those same payments were reduced for Walmart’s competitors, according to court documents unsealed last week.
Taste Radio: Big Wins, Big Names & Big Inspiration. The L.A. Events Delivered.
The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo’s big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.
Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2
The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
New Products: Alex Cooper’s Unwell Energy, Apple Slice and Oatmilk in Paris
This week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda brand, and the latest innovations in plant-based milk alternatives.
Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round
Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.
Ball Corp. Buys Majority Stake in Two European Canning Facilities
Beverage packaging manufacturer Ball Corporation will acquire an 80% majority stake in Benepack’s European can manufacturing businesses, including two production facilities in Belgium and Hungary.
Gut Check: Can Kombucha Reclaim Its Edge Amid the Digestive Health Boom?
From positioning as a non-alcoholic social beverage to selling at sporting events and music festivals, there are a variety of ways kombucha makers are attempting to reach a broader audience and lift the category’s household penetration.
Decadent Flavors, LTO Innovations Stand Out in 2026 Trend Predictions
Protein, non-alc and better-for-you soda are all here to stay, but the shape – or taste – that any and all of them could take in the new year is less certain. But formulation and ingredients experts Flavorman and Finlays have a sense of what’s on the horizon.
Coca-Cola Reveals CEO Succession Plan
James Quincey’s nine-year run as chief executive of The Coca-Cola Company is coming to an end, with COO and EVP Henrique Braun set to be appointed in March.
Be Amazing Aims For Inclusivity As RTD Greens Drink Expands
Nearly a year since jumping into ready-to-drink products with a canned version of its TikTok-famous greens powder, the company is starting to reap the benefits of its unintimidating, inclusive approach.
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
BevNET Live Day Two: The Evolution Of Beverage Biz Leadership
The personal and professional responsibilities of a modern beverage entrepreneur were in the spotlight on Day Two of BevNET Live Winter 2025.