The question is whether brands should try to present themselves as an alternative category to the average Starbucks drink – which some describe as a dairy type of beverage – or as another part of the coffee mix.
“These nutso ideas are what everybody’s looking for right now” Primozich said. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.”
Two common threads link this year’s best: One, brands have maintained a focus on health-driven trends, initiating timely innovation in both formulation and packaging. Two, companies have executed on multi-channel retail and distribution strategies at a time when mainstream consumers become increasingly aware and actively pursue beverages in natural-focused categories.
The round is the third in the past 18 months for the company, taking the total amount invested in the brand to $45 million.
There’s an increasing number of people questioning the whole premise for dairy milk, either because they’ve embraced non-dairy paleo lifestyles, have environmental concerns associated with a dairy-centric agricultural system, or just plain don’t like the taste as much.
Bob Groux of Coast Brands will be stepping in to replace former U.S. CEO John Carroll on an interim basis.
Nearly four months after its launch of a juicing facility in Southern California, Vital Juice has announced its arrival in the New York City market.
According to multiple sources, the Brooklyn-based company, which markets a line of bottled iced coffees and made functionality a key point of differentiation from competing products, has laid off most of its staff and is said to be seeking a new infusion of capital in hopes of a restaging its coffee line.
Last month, New York-based Exotic Superfoods voluntarily recalled its flagship Young Thai Coconut water product, following a visit from the FDA.
Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.
One reality of getting older is that your attention tends to wander. Hence, I present some disparate thoughts to ponder.
Americans are drinking less soda than ever before and as a result, soft drink makers are looking to get creative.
The FDA will now require establishments with a foodservice component, including restaurants, grocers and convenience stores, with 20 or more locations to list caloric information on their menus.
In an organized display of protest, environmental activists, upset with PepsiCo's policy regarding how it sources palm oil, flooded Amazon.com with thousands of negative reviews for the product.
