CSPI: Marketing of V8 Juice Blends is “An Elaborate Con”
CSPI has threatened to sue The Campbell Soup Co. over what it believes to be misleading statements about the "juice content, nutritional value, and overall healthfulness” of V8 juice blends.
Headlines
Supreme Court: POM Can Sue Coke for False Advertising
The Court ruled in favor of POM, stating that the company may support its claims under the federal Lanham Act, which covers false advertising.
XYIENCE Partners With Polar Beverages
XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.
Press Clips: Soda Taxes and Food Stamps
While there has been a great deal of talk about soda tax legislation as a way to combat rising obesity rates, a growing number of health advocates want to restrict the use of food stamps for purchases of sugary drinks. A recent study bolsters that argument.
KeVita Pulls in $6 Million in New Round
Proceeds from the financing will be used to deploy “some new marketing initiatives to even further accelerate” the development of KeVita, CEO Bill Moses said in a statement.
Ross Leaves Cheribundi; New CEO Odwalla’s Steve Pear
He endured a massive crop failure, redesigned the entire line, and in the end, felt he’d had a good four years, but Brian Ross has left Cheribundi.
Connecticut Rep. DeLauro Working on Soda Tax
Rep. Rosa DeLauro (D-CT) says that she’s working on legislation to tax beverages with added sugar. She hopes to introduce the legislation “in a matter of weeks.”
Video: Vital Juice’s Plan for a National Network of “Micro-Juiceries”
The template for Vital’s micro-juicery model is its current facility in Seattle, which has systems in place that allow the company to “track produce all the way from the vendor through to the bottle."
Distribution Roundup: Oatworks Partners With Dora’s Naturals
The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.
Update: Beastie Boys Win Monster Court Case
A federal jury in Manhattan issued a $1.7 million verdict in the band’s copyright case against Monster Energy, according to Reuters.
BluePrint Founders Leave Hain Celestial
Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.
LeBron Cramps, Gatorade Responds
While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.
NYC Mayor Revives Soda-Ban Proposal
New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.
Survey: More Juice Drinkers Consider Labels, Ingredients
YouGov, a London-based market research firm, conducted a recent survey that indicates the growing preference of juice drinkers to pay closer attention to labels and ingredients.