Headlines

FRS Hit With Class Action Lawsuit FRS Hit With Class Action Lawsuit

FRS Hit With Class Action Lawsuit

by Ray Latif,

The FRS Company is facing a class action lawsuit alleging that the company is engaging in false and misleading advertising related to its Healthy Slim product line. Filed in the Los Angeles Superior Court on Dec. 5, the lawsuit states there is “no generally accepted scientific evidence within the scientific community” the active ingredients in FRS Healthy Slim, consumed “either individually or in combination,” will contribute to weight loss and appetite suppression.

Review: Plasma Energy Review: Plasma Energy

Review: Plasma Energy

by BevNET.com Staff,

Another week, another new energy brand, and, unfortunately, our review of Plasma Energy cites many of the same issues facing other recent entries in the category.

JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks

JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks

by Ray Latif,

The Journal of the American Medical Association (JAMA) has reversed a published claim that energy drinks are not regulated by the U.S. Food and Drug Administration (FDA). The change came shortly after BevNET contacted the organization to inquire about the validity of the claim.

Body Armor Gets Punchy — And Aggressive Body Armor Gets Punchy — And Aggressive

Body Armor Gets Punchy — And Aggressive

by Jeffrey Klineman,

Mistakes have been made, but they're acceptable. So is spending a lot of money to spend a brand. At least, that's the assessment of Mike Repole, the chairman of Body Armor, who earlier today revealed that he and company founder Lance Collins, along with other investors, are willing to spend approximately $50 million over a 4-5 year period in marketing and building their year-old brand of "superdrink."

BevNET is Now Accepting Listings for the 2013 Functional Beverage Guide BevNET is Now Accepting Listings for the 2013 Functional Beverage Guide

BevNET is Now Accepting Listings for the 2013 Functional Beverage Guide

by BevNET.com Staff,

BevNET is now accepting listings for the 2013 Functional Beverage Guide. To be published as a special section in the March issue of BevNET Magazine, the Functional Beverage Guide will feature functional beverage brands and their suppliers. Listed alphabetically, beverage brands will be tagged with functional attributes (i.e. energy, relaxation). Brands will be indexed according to function at the start of the guide.

Review: Life Juice Review: Life Juice

Review: Life Juice

by BevNET.com Staff,

Life Juice is a new line of cold-pressed, high pressure processed juices. The products are packaged and sold direct-to-consumer in individual bottles, as well as in one- or multi-day juice cleanse regimens. With new juice cleanse products continue to pop up everyday, it might be difficult for some brands to stand out in the category. However, we feel like Life Juice has done well to stand out from the pack in both formulation and packaging.

Honest Tea: Honest Fizz Headed for Whole Foods Honest Tea: Honest Fizz Headed for Whole Foods

Honest Tea: Honest Fizz Headed for Whole Foods

by Jeffrey Klineman,

It's a Whole Foods exclusive for a while, natch. According to the company's Twitter account, it is releasing the four-flavor line in "Austin, SA, Houston, Dallas, New Orleans and beyond." The flavors for Honest Fizz, which will be available in 12 oz. cans and 6-packs, include Root Beer, Lemon "Limey", Orange Pop, and (perhaps in tribute to Yale School of Management-based co-founder Barry Nalebuff?) cherry-flavored "Professor Fizz."

Mix1: Yeah, We’re Done Mix1: Yeah, We’re Done

Mix1: Yeah, We’re Done

by Jeffrey Klineman,

The nutritional and performance shake company, which was 69 percent Hershey-owned, "has decided to immediately cease operations and dissolve," noted a brief press release sent to BevNET. The reasons? A competitive category requiring further investment to make the company work.

Silverwood Partners Adds Two Industry Advisors to Consumer Division Silverwood Partners Adds Two Industry Advisors to Consumer Division

Silverwood Partners Adds Two Industry Advisors to Consumer Division

by Ray Latif,

Sherborn, MA-based investment bank Silverwood Partners has brought on Lynette McKee and Neal Yanofsky as Industry Advisors within its Consumer division. McKee and Yanofsky join Silverwood having both held executive roles in the restaurant, foodservice, and beverage industries, with positions at Dunkin' Brands, Burger King, and Panera Bread.

Steaz Revamps Packaging, Goes Green Tea-Based in All Products Steaz Revamps Packaging, Goes Green Tea-Based in All Products

Steaz Revamps Packaging, Goes Green Tea-Based in All Products

by Ray Latif,

Steaz has introduced new packaging and transitioned to a 100 percent green-tea based beverage portfolio, the company announced today in a statement. Steaz, which makes a variety of organic and Fair Trade certified drinks, has already launched its new look energy shots in stores and will begin distributing its zero-calorie sparkling tea products in new 12 oz. sleek cans sometime within the next two months.

Review: AhhMIGO Review: AhhMIGO

Review: AhhMIGO

by BevNET.com Staff,

Ahhmigo is a new line of cap-activated drinks that comes in three health and wellness-focused varieties: Chia, Camu, and Greens. Having tried a lot of cap-activated beverages, we can say that this is one of the easier caps to figure out (just twist and push). However, the brand might need to consider a greater infusion of flavor or function into its drinks to find greater consumer pull.

Avitae: We’re “Alive and Well” Avitae: We’re “Alive and Well”

Avitae: We’re “Alive and Well”

by Ray Latif,

Avitae would like you to know that the reports of its impending death are greatly exaggerated. Yesterday, BevNET – citing information from former employees of the company - reported that Avitae might be facing the prospect of a shutdown. Shortly after the article was published, however, the caffeinated water company’s social media operation took to the online world, refuting reports of its demise on both its Twitter and Facebook accounts.

Review: Heart of Tea Review: Heart of Tea

Review: Heart of Tea

by BevNET.com Staff,

Heart of Tea is a new all-natural line of ready to drink teas. The brand, which comes in three fruit-flavored varieties, is very straightforward and enjoyable in both its formulation and packaging, although it’s hard to see where this product fits amidst the massive sea of RTD teas that are already on the market.