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Having been in the beverage distribution business for over 25 years, Lou Ferraro thinks he has learned a thing or two about what makes for a successful beverage brand. Ferraro was one of the first employees at distribution powerhouse Big Geyser in New York and has been involved in the growth and success of dozens of entrepreneurial beverage companies. Earlier this year, in what is likely to be the final exam for Ferraro’s accumulated knowledge, he opened Preferred Beverage.

The 74th National Beer Wholesalers Association’s (NBWA) Annual Convention and Tradeshow kicks off on Sunday, October 16th. The event is being held at Caesar’s Palace in Las Vegas and combines…

Just as the crowds hitting Cupertino, Calif. for the Apple announcement may have been disappointed by the lack of an iPhone 5 announcement, visitors to the National Association of Convenience…

In a hire that is notable for what it indicates about Hansen Naturals Corp’s increasing emphasis on the Hansen Beverage Co. portfolio of products — long the weak sister to…

Sometimes the best thing a package can do is get out of the way and show its contents. This approach has paid major dividends for those PET bottle manufacturers that have recently grabbed a significant share of the multi-serve juice container market from the from hitherto unchallenged carton suppliers.

Maybe they should change the name to Xing Beverage. Xing Tea, the canned all-natural line produced by the owners of New Age Beverage Company in Colorado, is rolling out a…

First it was coconut water, where claims concerning the electrolyte levels of O.N.E. have recently come under legal fire. Now, it’s Naked Juice, which is facing the potential of a…