BevNET Live: Pepsi can learn even if tech flops
Bonin Bough, PepsiCo’s global director of social media, paused during the BevNET Live conference to discuss PepsiCo’s plans to assemble a portfolio of emerging media platforms, and note that even…
Headlines
Land Grab in Kombucha Category
With leading category retailer Whole Foods requiring its kombucha suppliers to go back to the drawing board to try to more carefully monitor the level of alcohol in the fermented…
2010 Summer Fancy Food Show – Beverage Exhibitor List
The 2010 Summer Fancy Food Show is being held June 27 – June 29 at the Javits Center in New York City. We'll be on hand covering the event, so…
FRS to target large format stores through Pepsi
The FRS Company’s distribution partnership with PepsiCo will bring the quercetin-fueled beverage to large-format stores east of the Rockies beginning around September, when the brand will also debut improved flavors…
Raw Kombucha Products Pulled from Whole Foods’ Shelves
Whole Foods is pulling all unpasteurized kombucha beverages from its shelves, including market leader GTs Kombucha, according to a report in Beverage Business Insights. According to BBI, the reason for…
The FRS Company Announces Distribution Alliance with PepsiCo Beverages Americas
June 17, 2010 The FRS Company announced today that is has signed an agreement with PepsiCo Beverages Americas (PBA) to distribute its FRS® Healthy Energy® brand of products, which contain…
Jones Soda Co. Secures $10 Million Committed Equity Financing Facility
SEATTLE, Jun 14, 2010 (BUSINESS WIRE) — Jones Soda Co. /quotes/comstock/15*!jsda/quotes/nls/jsda (JSDA 1.68, -0.10, -5.51%) , a leader in the premium soda category and known for its unique branding and…
A Taste of Social Marketing at BevNET Live
According to three social marketing veterans at the BevNET Live conference in New York, beverage marketers promoting their brands in today’s fragmented media environment should focus on integrating their efforts…
Announcing the 2010 Bottled Water Guide: List Your Brand/Company
About the Guide The 2010 Water Guide is a vital resource to beverage buyers and manufacturers. The guide will be distributed to the 18,000 readers of Beverage Spectrum magazine and promoted to the…
Vita Coco still indie, starts DPSG deal with Publix
Vita Coco founder and CEO Michael Kirban said his company will continue to operate much as it has, even after signing a national distribution agreement with Dr Pepper Snapple Group.…
New CEO for Red Bull North America
Stefan Kozak, the head of Red Bull's operations in Latin America and in Canada, has been named as the new CEO of Red Bull North America. Kozak will fill the…
PepsiCo Issues Open Call for Innovation Incubator Program
PURCHASE, N.Y., June 4 /PRNewswire/ — PepsiCo today launched an innovation incubator program called PepsiCo10, an open call for promising start-ups in media, communications and technology. In this unprecedented initiative,…
Vita Coco Gets Distribution with Dr Pepper Snapple Group
PLANO, Texas (June 8, 2010) –Dr Pepper Snapple Group, Inc., (NYSE: DPS) has reached an agreement to distribute Vita Coco, an all-natural, pure coconut water. A leader in the natural-functional…
Coke pays $715M to distribute Dr Pepper
The Coca-Cola Co. will pay $715M to distribute iconic Dr Pepper Snapple Group brands including the core CSD and juice and tea lines for which the company is famous. The…