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Energy Shots: Big Money Little Package

by Jeffrey Klineman, Sep. 20, 2011 at 11:27 am

Strike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued to grow at a rate of…

Capital Market Success: What Matters?

by Michael Burgmaier, Sep. 19, 2011 at 11:25 am

In the last year, hundreds of beverage companies have found themselves either looking for capital or a buyer. Neither is easy. What should they do to improve their odds of success? When raising capital of selling a company, what matters to the parties with the cash? To get to that “Promised Land”, what should entrepreneurs and their boards keep top-of-mind when handling key strategic decisions? All companies require capital at some point and investors need a return on their investment, likely through selling the company (the famous “exit”) or other methods like paying dividends and going public. In the last year, Silverwood Partners, where I work, has concluded multiple successful exclusive advisory engagements in the sale of beverage companies (Function Drinks to Sunsweet Growers) and capital raises (Zola, Maverick Brands/Sunkist Naturals).

Code Blue Revamps, Heads for Natural

by Jeffrey Klineman, Sep. 16, 2011 at 12:17 pm

It’s out of the nightclubs and into the health clubs for erstwhile hangover remedy Code Blue, which is relaunching with new packaging, flavors, and a slightly tweaked brand message this…

BevNET Live Winter 11: Early Registration Deadline Approaching

by BevNET.com Staff, Sep. 16, 2011 at 11:59 am

Early registration for BevNET Live Winter 11, which is being held on December 5 and 6 in Santa Monica, CA, is ending very soon (September 30th, to be exact). If you are planning on attending, it's time to register before the savings run out. Why should you attend? Aside from our recent program announcements (and more are coming...), BevNET Live Winter 11 will feature extensive learning and networking opportunities, including a reception (with open bar) on Monday evening. Plus, we'll have the Mini Expo and the return of the "New Beverage Showdown". Click here to find out more and to register.