Now it’s Lipton Green Tea’s turn to sparkle!
PURCHASE, N.Y. – April 22, 2009 – Today the Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A…
Headlines
Are you on Twitter, Facebook, or LinkedIn?
Do you or your company use Twitter, Facebook, or LinkedIn? If so, BevNET.com has several social networking options that might be of use to you. You’ll be able to network…
Study: consumers responding to low-calorie beverages
NEW ORLEANS – At Experimental Biology 2009, Dr. Maureen Storey, senior vice president of science policy for the American Beverage Association, today briefed colleagues on her new analysis indicating that…
PepsiCo offers to buy two largest bottlers, The Pepsi Bottling Group and PepsiAmericas
In a move that would give PepsiCo stronger control over its supply chain, the world’s second largest beverage company made an approximately $6 billion offer this weekend to buy its…
BevNET Live: Space is filling up; Less than 30 seats remain
Conference Details | Register Now APRIL 17, 2009 — Thanks to a tremendous response from attendees registered during the early registration period, the BevNET Live Conference, which will take place…
PepsiCo sues Coke over Powerade ads
Forget cola wars. Could Coke and Pepsi be entering the era of isotonic intrigue? PepsiCo sued Coca-Cola this week, asking a judge to stop to a Powerade ION4 campaign that…
Propel Unveils New Enhanced Experience
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to…
FREE DOWNLOAD: 2009 Energy Drink Guide
BevNET.com and Beverage Spectrum Magazine are pleased to announce the publication of the digital version of their 4th annual Energy Drink Guide. The 2009 edition of the guide is 45…
Anheuser-Busch’s 180 on 180
Anheuser-Busch has done a 180 on 180. The brewer’s non-alcoholic distribution arm, 9th Street Beverages, will roll out a reformulated and repackaged version of its 180 energy drink this month,…
Red Bull unveils energy shot
In 1996 a previously unknown blue and silver can appeared on US shelves with a simple promise “vitalizes body and mind” and a label: Red Bull Energy Drink. That year,…
Steve Demos joins BevNET Live Panel on the Post-Deal Environment
Fortune has smiled on your innovative beverage brand, and the hard work has paid off: you’ve attracted the investors to back your company, or you’ve sold a big stake to…
BevNET Live Case Study to Examine Startup Process
…
Coke to roll-out Illy Issimo to broader market
Ilko, the joint venture between Coca-Cola and Illy, announced it will launch a broader U.S. and European roll-out of its jointly developed ready to drink coffee, Illy Issimo, which had…
Study: beverages bigger factor than food in weight gain
Adding to the growing reservoir of research suggesting that sugary beverages may not the best nutritional choice, researchers at the Johns Hopkins Bloomberg School of Public Health reported that sugary…