Newswire

Boxed Water ‘Clips in’ With SoulCycle

Boxed Water Is Better – the most renewable packaged water alternative to plastic bottles – is helping SoulCycle riders hydrate sustainably. SoulCycle, the premier boutique studio, is expanding their sustainable lifestyle efforts to include Boxed Water to help meet their aggressive climate goals, which includes becoming 100% carbon neutral in 2024.

Vancouver-Based Superfood Latte Brand Blume Raises $2 Million in 5 Weeks

Blume, Vancouver-based superfood latte brand, announced the closing of an oversubscribed, first raise of $2 million CAD in a 5-week period. With participation from renowned investors, including Judy Brooks (SmartSweets & Blo Blow Dry Bar), Ethan Song (Frank & Oak), Jerin Mece (Nude Vodka), Mike Fata (Manitoba Harvest) as well as Th51. This fresh capital will enable Blume to further expand in the US market, scale their team, and host in-person, community building events.

Hangobi Selected as Preferred Vendor by the Asian American Trade Associations Council

Hangobi, an all-natural beverage designed for active lifestyles and hydration, is proud to announce that the brand has been selected by the Asian American Trade Associations Council (AATAC) as an official preferred vendor for functional beverages and now a top functional product for their 88,000+ convenience store locations across the U.S.  

Alkaline88 Adds 1-Liter to Approximately 6,000 Stores of Discount Retail Giant

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that over 6,000 stores of a Fortune 200 national discount retailer will carry the Alkaline88 1-liter this summer. This significantly increases total nationwide distribution points for the Alkaline88 brand within the Specialty Retail channel.

Verve Coffee Roasters Launches New Ready-to-Drink Flash Brew Oatmilk Lattes

Verve Coffee Roasters, a Santa Cruz based specialty coffee company that offers some of the world’s highest quality craft coffee, launched its new line of ready-to-drink (RTD) Flash Brew Oatmilk Lattes. Available in three flavors including The Original, Chocolate and Honey Lavender, a first-to-market flavor in the category, Verve’s Flash Brew Oatmilk Lattes average 40 to 50 less calories per serving and two to three grams less sugar compared to similar products. The new RTDs are now available in all 13 Verve cafes in California, and will be available on Verve‘s website, Amazon and in grocery retailers this summer.  

Common and Orgain Founder Dr. Andrew Abraham Team Up to Inspire Vibrant Living Through Clean Nutrition

Orgain Clean Nutrition founder, CEO and food nutrition entrepreneur Dr. Andrew Abraham has partnered with Oscar-, Emmy- and Grammy-winning artist, actor, author and activist Common, as well as key wellness industry experts, to develop a content series meant to unlock the power of healthy, plant-based eating and its impact on performance and overall wellness. The three-part series will debut on the rapper’s popular YouTube channel, Com + Well. The pair will highlight various aspects of healthy living to support holistic wellness of the body, mind and soul.

STILLY RTD Cocktails Launch Across Minnesota

STILLY, the new brand of ready-to-drink cocktails in a can that was released to liquor stores across Minnesota earlier this month, is already making a big splash among consumers.

BIOLYTE Now Available in All Dierbergs Markets Across St. Louis

BIOLYTE – touted as the world’s first “IV in a bottle” – continues its recent strategic retail expansion across the country with its debut in all 25 Dierbergs Market across the St. Louis, Mo., area. This growth comes on the heels of expansion into several hundred more QuikTrip and RaceTrac locations, its premier in select Target stores across the country and more.

ZOA Energy Announces First-of-Its-Kind Partnership with Black Adam

After becoming the fastest-growing energy drink in the market, and expanding into the pre-workout supplement category earlier this year with the launch of ZOA+, ZOA Energy will activate at San Diego Comic-Con to give fans an exclusive first look in-person at its latest partnership with the highly anticipated upcoming feature film, Black Adam. With his unstoppable powers reflected, the limited-edition cans feature ZOA founder and film lead/producer, Dwayne Johnson, as Black Adam. The first edition of the Black Adam cans will be featured and given out at ZOA’s interactive footprint located in the Fan Zone area just outside the Convention Center.

Figlia, a Non-Alcoholic Aperitivo Brand, Taps Into the RTD Space

Non-alcoholic aperitivo brand, Figlia, is launching its first ready-to-drink offering, 001. FIORE FRIZZANTE on July 25th. An ode to the classic aperitif (no bartending needed), 001.FIORE FRIZZANTE, offered in a sleek can, is a sophisticated, zero-proof aperitivo with effervescent bubbles and a touch of lemon. Bring the essence of summer in Italy to your favorite seasonal gatherings like picnics, bike rides, and beach days, 001. FIORE FRIZZANTE can be sipped anytime, at every occasion.

Splash Beverage Group Extends Distribution of TapouT in Arizona with 86 Retail Locations

Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, announced that it has extended the distribution of TapouT through agreements with three separate convenience store chains across Arizona.  All four SKUs of TapouT Performance Drinks will now be available in CobbleStone AutoSpa locations, Carioca Convenience Stores and all of the 4-Sons Convenience Store locations.

CPG Veteran James Harris Joins Positive Beverage as EVP Sales for North America as Growth Capital Round Opens

Citing recent growth and expansion into over 500 new accounts per quarter in 2022, Positive Beverage is pleased to announce James Harris, as the brand's new Executive Vice President of Sales. James brings a focused sales tactic and bold vision for the company to elevate and accelerate the growth of the brand. “We're thrilled to have James join our SoCal leadership team as we expand both reach and offerings to consumers as we position the brand for an exciting 2023 ahead,” says Zach Muchnick, Founder of Positive Beverage.

BioSteel Inks Deal with Toronto Blue Jays’ Alek Manoah

BioSteel Sports Nutrition Inc. ("BioSteel") announced an all-star addition to #TeamBioSteel with the signing of Alek Manoah, pitcher for the Toronto Blue Jays. A strong advocate for BioSteel, Manoah knows the importance of clean hydration to elite play on the mound. Manoah will be promoting BioSteel through events, social media, trade marketing, and more as he continues to support his daily hydration routine with the brand's lineup of zero sugar sports drinks.