Reviews: Recess, Dad Grass Take on Dry January
Just in time for Dry January, this week's reviews features two brands specializing in alcohol-free relaxation, including a winter-themed mock-tini and a functional "leisure drink."
News
Consultancy Firm Outlier Initiative’s Strategy To Build For The ‘Long-Haul’
In a BevNET Live replay, beverage marketing consultant Courtney O’Brien discussed how emerging brands can build for long-term growth.
Lemon Perfect Nets Fresh $9.7M
Lemon Perfect reported a $9.7 million investment of an expected $15 million round, according to a recent SEC Form D filing.
The Top 10 Most Read BevNET Stories of 2025
We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A deals for emerging brands, a controversial manufacturing closure and new energy drinks.
The Top Legal Sagas in Bev-Alc of 2025
From class-action suits over Fireball to disputes over jalapeño-flavored Tequila, this year’s bev-alc legal drama was, in a word, spicy.
Non-Alc Beverage Sales Remain ‘Healthy’ In December
Non-alcoholic beverage sales were “healthy but modestly decelerated” during the two-week period ending December 13.
Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules. Jesslyn Rollins, the CEO of rapid hydration brand Biolyte, reveals how grassroots hustle and relentless sampling helped her break into one of the most competitive categories in beverages, and why it’s now ready to make its boldest move yet.
How ANA Brands Are Winning Investors and Retailers
The adult non-alcoholic (ANA) beverage category is undergoing a significant shift, as brands navigate evolving investment climates, retail skepticism and rising consumer demand in pursuit of sustainable growth.
The Top Ten Most Read Spirits Stories of 2025
This year’s top spirits headlines capture an industry in transition: major distribution shifts, sudden closures, shocking lawsuits, the race to win an emerging category, and of course, at least one celebrity closing a deal. Here are the top 10 BevNET spirits stories, as ranked by popularity.
Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
With female-focused energy drinks on the rise, Skinergy is betting on collagen to unlock that audience. All three of the brand's flavors deliver 6 grams of protein and 105 mg of green tea caffeine.
Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
The on-premise beverage landscape is quietly being reshaped, and the winners aren’t always where you’d expect. In the December 2025 NIQ x BevNet Quarterly Update, new data reveals how shifting venue dynamics, changing drink preferences, and evolving consumer intent are redefining what success looks like behind the bar.
Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
There’s a new energy drink on the market encouraging consumers to have a laugh about dying – and no, we don’t mean Liquid Death. Titan Casket, a Massachusetts-based direct-to-consumer coffin retailer, is getting into the energy drink space with Awake.
Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Taste Radio: Why Uncertainty Could Be CPG’s Biggest Opportunity In 2026
As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG.