United Soccer League Announces Multi-Year Partnership with Electrolit
The United Soccer League announced a landmark partnership with Electrolit, which will serve as the official hydration partner of the USL.
News
Saint James Tea Announces Title Sponsorship of Stagecoach Music Festival
Saint James, the line of Certified Organic and sustainably-packaged ready-to-drink iced teas founded by John Ferolito (AriZona Iced Tea), announced their official title sponsorship of Stagecoach, the nation’s largest country music festival, taking place from Friday, April 26 to Sunday, April 28 at the Empire Polo Club in Indio, CA.
Casamigos Introduces Casamigas Jalapeño Tequila – Brought to You by Cindy Crawford
Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduce Casamigas Jalapeño Tequila, the newest addition to the Casamigos family.
All-Star Athlete Beverage Brand Coco5 Partners With American Cancer Society & Coaches vs Cancer
Athlete-founded beverage brand Coco5 is excited to announce the launch of Fuel The Fight, an impactful partnership with the American Cancer Society and Coaches vs. Cancer.
Wherehouse Beverage Co. Launches All-New COUNTDOWN THC-Infused Energy Drinks
Wherehouse Beverage Co., makers of WYNK and COUNTDOWN cannabis-infused beverages, is excited to launch a brand-new addition to the COUNTDOWN family: COUNTDOWN ENERGY, a 10mg, hemp-derived THC energy drink infused with 100mg of caffeine.
NA Retailer Boisson Files for Chapter 11 Bankruptcy, Company ‘Reorganizing’ to Focus on E-Commerce and Wholesale
Adult non-alc retailer Boisson will be restructuring the company under chapter 11 bankruptcy protection, citing financial challenges amidst an “overly aggressive expansion plan” and the “inefficient deployment of capital.”
Sovereign Flavors Opens Second Location in Kyle, TX
The City of Kyle Economic Development and Sovereign Flavors are excited to announce the grand opening of their brand-new manufacturing facility at 341 Plum Creek Meadows in Kyle, TX.
Taste Radio: A Trendy Retailer May Have Run Its Race, But There’s Still Road Ahead
What happens when a small, but influential, retailer unexpectedly closes all of its stores? What does its closure say about the trends it embraced? The hosts discuss. They also test out a “nu” machine that produces on-demand plant-based milk and highlight a motley crew of RTD beverages.
Flyers Hemp THC Cocktail Brand Takes Flight with Series Seed
Hemp-based beverage brand Flyers Cocktail Co. announced this week that it closed a Series Seed funding round led by cannabis-focused investment firm Delta Emerald Ventures. Now the brand’s co-founder and CEO Craig “Lewie” Lewis says the company is off the ground and cruising.
New Products: Pressed Juicery’s Nootropics Collection, Plus Liquid Death, Gatorade, Snapple & More
In this week’s new products roundup, we look at a new eclipse-themed beverage from Snapple, a smaller pack size for Liquid Death, and a handful of ready-to-drink launches from Starbucks.
Halfday Prebiotic Iced Tea Continues Expansion With Wawa Launch
Halfday, the leading prebiotic iced tea, has announced that it’s entering into the convenience channel in a big way, by landing in Wawa stores across both the Mid-Atlantic and Florida.
Introducing Bushwacker Spirits: A Rich, Creamy Cocktail Experience Coming to Massachusetts This Month
Bushwacker Spirits has splashed down in Massachusetts. Bushwacker Spirits Bushwacker ready-to-drink cream cocktail has hit retail shelves in 750ml & 50ml formats across the state.
Vista Gin Challenges Industry Norms
The Beeson Bottling Company LLC announces the launch of its inaugural product line, Vista Gin, featuring four distinct craft gins poised to revolutionize the spirits industry.
100 Coconuts Continues Rapid Expansion in Grocery Channel, Entering Key Markets Across the U.S.
100 Coconuts, the fastest-growing premium coconut water brand, is thrilled to announce its continued growth in the grocery channel with strategic partnerships in key markets across the United States.