News

Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz

Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.

Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)

For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.

A TikTok Mix-Up Leads to Big Boost for Happypop

Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.

CELSIUS Energy Expands to Australia + New Zealand

Celsius Holdings, Inc. (Nasdaq: CELH), maker of energy drink brand CELSIUS, announced plans to expand into new international markets, growing the company’s global sales and distribution footprint to include Australia and New Zealand.