News

Taste Radio: The Best Two-Minute Pitch? There’s A Theme.

Frank Sinatra famously crooned "if I can make it there, I'll make it anywhere." The "there," of course, is New York City, which was the backdrop for BevNET Live Summer 2024. In this episode, the hosts reflect on presentations in the semifinal round of the New Beverage Showdown and reveal the details that retail buyers want to hear in pitch meetings.

BlueTriton, Primo Water Merging to Form Publicly Traded Water Giant

Today, Primo Water Corporation and an affiliate of BlueTriton Brands announced the two water giants have entered a definitive agreement to merge, creating a new combined entity called NewCo, effectively taking the largest manufacturer of bottled water in the U.S. public.

Basemakers Lays Foundation for Its CPG Services House with Brokerage Division

Since its founding in 2015, the CPG sales agency, specializing in retail execution for emerging brands, has grown to over 100 clients in 35 states, with 85 full time employees and plans to expand the team to over 100 by January 2025. The firm works with companies such as Olipop, Poppi and Guayaki, among others.

New Products: EVERY’s Collab With Landish, Plus Califia, Nixie, MTN DEW & More

In this week’s new products roundup, The EVERY Company teams up with Landish Foods to launch a new line of ready-to-mix powders, MTN DEW gears up for the Fourth of July with a Red, White and Blue collection and New Beverage Showdown semifinalist Lily unveils its latest non-alcoholic functional beverage flavor.

Pretty Tasty Crowned Champion of New Beverage Showdown 27

Pretty Tasty was crowned the champion of New Beverage Showdown 27 today, joining an elite cohort of beverage brands such as Cann and Health-Ade that have also claimed victory in the bi-annual pitch competition.

BevNET Live Day One: Tough Calls And The Art Of Creating A New Category

BevNET Live day one brought everything from tactical discussions on navigating emerging challenges as a first-time entrepreneur and how to embrace novel marketing opportunities to insight into the current climate for investment and much more. Check it all out here.

Six Finalists Advance in New Beverage Showdown 27

Six startup beverage brands emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 27 at BevNET Live Summer 2024, presented by Coca-Cola North America New Revenue Streams.