News

Hemp Brand Leaders Talk Battle Plans for 2026

Rather than signaling a death knell, the impending restrictions on hemp-derived THC drinks has spurred industry leaders to regroup, organize and take on the challenge of saving the category.

How to Navigate and Scale Within Independents Retailer Networks

Build in your backyard and own a territory before widespread, national expansion. These cliches are often at the core of emerging brands’ growth strategies and for good reason. But finding independent retail accounts can have its limitations and ensuring these are high visibility and high loyalty partnerships is essential.

Taste Radio: Replay: Inside Poppi’s Early Playbook & The Moves That Led To A Big Exit

In this replay of a 2023 Taste Radio interview with Poppi founders Allison and Stephen Ellsworth – recorded when the BFY soda brand was still firmly in disruptor mode – you’ll hear the blueprint for PepsiCo’s $1.95 billion acquisition years before it happened: a brand that tastes great, moves at the speed of culture, wins both online and in-store, and boldly reclaims the word “soda.”

As Sale Rumors Swirl, What’s Next for Olipop?

It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.

New Jersey Hemp Bill Advances; Ohio Nixes Drink Carve-Out

With the federal ban looming, the future of hemp beverages continues to be litigated by individual states, with New Jersey and Ohio each taking different tracks to manage the explosive growth of hemp-derived THC drinks.

Inside Agrowgate’s 2026 COGS Playbook

Buying smarter can be just as important as selling more. Strategic sourcing – selecting long-term partners for packaging, ingredients and manufacturing – sets the foundation for operational resilience.

Alcohol Alternatives: The Rise of Adaptogenic and THC Drinks – Spate Q4 2025

Alcohol Alternatives: The Rise of Adaptogenic and THC Drinks explores how functional adaptogen beverages and THC-infused drinks are emerging from different corners of wellness and cannabis culture - but converging around a shared consumer desire for controlled, purpose-driven effects.

Laird Superfood to Acquire Navitas Organics

Laird Superfood is powering up its food and beverage platform with plans to acquire all outstanding equity of Navitas LLC in an all-cash transaction valued at $38.5 million.