News

Sazerac Buys Domaine Breuil de Segonzac Cognac

Nestled in the heart of the famed and exclusive Grande Champagne cognac district, The Sazerac Company has purchased Domaine Breuil de Segonzac Cognac located just outside Segonzac, near the medieval town of Cognac.

Vuka Natural Energy Drinks Releases 2016 Recap

Vuka Natural Energy Drinks has issued a year end recap indicating a very strong growth year in 2016. Vuka saw their packaging change from screw-top bottles to 16oz cans hit the shelves in June 2016, and attribute the new packaging along with a very strong promotional calendar as the main drivers for triple digit growth.

Sazerac Partners with Arcus Gruppen for U.S. Imports

The Sazerac Company entered into a new partnership with Arcus Gruppen in early 2016 to act as the sole importer for Linie Aquavit, Aalborg Taffel and Aalborg Jubilaeums in the United States. Each of these brands are now available for purchase in the United States, and if not seen on store shelves, retailers can order them directly from their state wholesaler.

Divinia Finishes Seed Round With $800K in Funding

Divinia Water, a premium filtered line which touts itself as “the cleanest bottled water on Earth,” has finished its seed funding round, pulling in $800,000. The funding will go toward new retail and distribution initiatives beyond its home market of Idaho.

Sazerac Company Buys Tennessee Distillery

The Sazerac Company has purchased a distillery located in Newport, Tenn. The purchase is of the Distillery only, not any brands. All employees at the Distillery will be retained, including Master Distiller John Lunn and Master Blender Allisa Henley.

AQUAhydrate Makes Multi-Channel Distribution Gains

Achieving full availability in all 4,600 Rite Aid locations nationwide represents a significant step forward in AQUAhydrate’s efforts to penetrate into drug stores. The water will be available on ambient shelves in all Rite Aid stores and in coolers at 900 locations.

Press Clips: U.S. Congressmen Target Non-Dairy “Milks”

U.S. Congressmen lobby the FDA to ban use of the term "milk" for non-dairy products, Pepsi's CEO joins President-elect Trump's economic advisory council and a Philadelphia judge upholds the city's controversial "Soda Tax."

Banjo Cold Brew Coffee Plans First-Ever Store Location

Banjo Cold Brew Coffee announces their first-ever storefront location, coming soon to Avondale Estates. Banjo’s store location will be a first-of-its-kind in the Atlanta metro area, with a focus on the cold brew side of the business featuring several selections on tap.

VPX Ends the Year with a ‘Bang’

Vital Pharmaceuticals, the maker of VPX sports drinks and supplements and Redline and Bang energy drinks, is wrapping up a busy year. In 2016 Vital launched a range of new products, increased its social media presence and expanded distribution of its brands, all of which led Gene Bukovi, the company’s Vice President of Beverage Sales, to predict the highest sales for the company in four years.

Cascara Cascade? Starbucks, More Hope So

Though Starbucks represents the largest food service platform for cascara, other coffee shops have already been making their own versions of the drink.

UFC Champion Amanda Nunes Endorses TEN Spring Water

TEN spring water by Alkalife announces that Ultimate Fighting Championship’s (UFC) Amanda “Lioness” Nunes will join the growing list of high-profile athletes who endorse its popular brand.