XYIENCE Launches New Integrated Marketing Campaign with ESPN College Football’s Samantha Ponder
Ponder will serve as XYIENCE's brand spokesperson for the second consecutive year.
News
Nestlé Waters North America Names Antonio Sciuto Executive Vice President – Brands and Chief Marketing Officer
In this new, expanded role, Mr. Sciuto will lead Nestlé Waters’ four brand business units - Nestlé Pure Life, Regional Spring Waters, International and Tea – as well as the company’s work in the areas of Insights, Innovation, eBusiness and Consumer Affairs.
Soupy Sales: Entering Whole Foods, Bru Broth Partners with L.A. Libations
As part of the deal, L.A. Libations will purchase equity in the fledgling bone broth company, and will also help shepherd it into the core accounts that are the brand development company’s stock-in-trade.
Green Sheep Water Launches First U.S. Made Sparkling Water in Recloseable Aluminum Bottles
Green Sheep Sparkling will begin shipping to retailers starting in September; look for it in the single-serve coolers and bottled water aisle.
Vita500 Now Available Nationwide Through Amazon.com
Vita500 sells for $49.00 per case with each case containing 24 8oz bottles.
Nawgan to Rebrand as INVIA
Whereas Nawgan was a supplement packaged as a ready-to-drink beverage, INVIA will transition the formula into a powdered stick format, a move Dr. Paul said will extend its use occasions.
The Naked Truth: Juice Served Here Is In At Coffee Bean & Tea Leaf
Los Angeles-based cold-pressed juice company Juice Served Here (JSH) has inked a deal with The Coffee Bean & Tea Leaf (CBTL) to add a new line of juices and lemonades in all of its corporate-owned cafes. The new JSH products will debut on Sept. 1 and replace Naked Juice beverages that are currently sold at CBTL stores.
Florida Georgia Line Announces Launch of Old Camp Peach Pecan Whiskey
Old Camp Peach Pecan Whiskey brings a unique mix of flavoring to the whiskey market. Inspired by FGL’s Southern roots, Old Camp is blended using American whiskey aged for a minimum of two years in white American oak barrels with a No. 3 char and infused with Southern peach and pecan flavors.
Boston Bartender Schuyler Hunton Announced As Winner Of The 10th Annual USBG Most Imaginative Bartender Competition Sponsored By Bombay Sapphire Gin
After a fiercely competitive three-day cocktail-crafting throwdown, with ten of the top mixologists from across North America, Hunton, a Boston-native, and his winning drink Breakfast in Bombay took home the victory.
BevNET Podcast Ep. 21: Trendspotting — Where’s the White Space?
Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.
Can Manufacturers Institute Releases New Research Report on Aluminum Cans
The new studies, conducted by FoodMinds, a Chicago-based food and nutrition consulting company, include a sensory profiling study, quantitative consumer package use/attitudes survey, and review of published secondary research.
A Check-In with RAU Chocolate
Rau co-founders Daren Myers and Brian Watrous stopped by BevNET’s West Coast office in San Diego this week to share the latest from the growing San Diego-based brand.
Nestlé Waters Partners with AmeriCares, Feeding America and Gleaning For the World to Deliver Bottled Water to Louisiana Communities
Twenty-two truckloads, carrying 21,600 bottles each of Ozarka® Brand 100% Natural Spring Water, are being dispatched to disaster relief sites and food banks.
KeVita Adds Three New Flavors to its Line of Probiotic Apple Cider Vinegar Tonics
Joining an existing lineup of flavors, including Turmeric Ginger, Chili Ginger Lime and Cinnamon, the new flavors now total up six SKUs in the KeVita Tonic line.