News

Jim Beam Unveils Newest Premium Bourbon Jim Beam Double Oak

Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.

Sipp’s Slim Cans Now Available at Schnucks and Heinen’s

In addition to Schnucks and Heinen’s, Sipp can be found in retail chains throughout the US, such as Target, Whole Foods Market, Wegmans, The Fresh Market, Earth Fare, Total Wine & More, H-E-B, Central Market, Fairway Markets, Balducci’s, Bristol Farms, Dierbergs Markets, Jewel-Osco, and many more.

Tanqueray Unveils New Content Partnership With Snoop Dogg

Snoop Dogg has been brought on to creatively oversee the Tanqueray Gin & Juice campaign. Through this partnership, Snoop will be developing Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the 'Gin & Juice' song.

Jack Daniel’s Launches Limited Edition Whiskey for 150th Anniversary

True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels.

Buffalo Trace Distillery Welcomes Millionth Visitor

The Distillery has been keeping track of visitation since it first opened for tours in 1999, and recently began actively counting down the visitors in anticipation of reaching the one millionth milestone.

Gatorade Tries Better-For-You Once More, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

Blossom Water Doubles its Store Count with Kroger Deal

The Kroger deal follows the brand’s distribution deal with TJX earlier this year, which saw the brand enter select T.J. Maxx, HomeGoods and Marshalls stores across the country.

The Developing Minds Foundation Surpasses its Donation Goal Through Fundraising Events Sponsored by LEBLON Cachaça

After visiting 70 cities in three continents, traveling over 18,000 miles and mixing up more than 12,245 caipirinhas, the Developing Minds Foundation, an outstanding charity that builds schools and supports education programs in areas affected by violence and poverty, landed in to Rio to deliver $51,429.51 for Brazil’s two largest favelas, Rocinha and City of God.