News

Wild Turkey Announces Matthew McConaughey as Creative Director

McConaughey will first be seen on the Wild Turkey YouTube channel in the short film which chronicles a visit to the Wild Turkey Distillery, as he bonds with three generations of Russells and explores what has made Wild Turkey a legend in the Bourbon business. That will be followed by McConaughey demonstrating his creative vision in a series of advertising spots, directing and starring in a global campaign slated to begin running in September.

Powerplant Ventures Closes Fund to Help Grow Plant-Based Brands

Plant-based food and beverage private equity firm Powerplant Ventures today announced the closing of a $42 million fund. The fund is led by Mark Rampolla, founder of ZICO Coconut Water, Kevin Boylan and T.K. Pillan, co-founders of the Veggie Grill restaurant chain, and Dan Beldy, former Managing Director of Steamboat Ventures (the venture capital division of Disney).

Le Herbe Launches Cannabis Cocktail Mixers

These adult-use beverages will feature local organic ingredients, sun grown cannabis, seasonal holiday blends, and distributed only in the finest select dispensaries in legalized states.

Black Cow Vodka Now Available in the United States

From happily pastured cows in bucolic Dorset, England, Black Cow Pure Milk Vodka is finally available in the U.S., starting this spring in southern California and moving north to San Francisco.