News

Runa Co-Founder Dan MacCombie Steps Down

His departure means an end to a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes.

Boulder Brands CEO Resigns Following Negative Quarter

Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.

Snapple Undergoes “Brand Refresh”

The moves comes as part of the company’s efforts to deepen its presence across the United States as the ready-to-drink tea category continues to experience significant growth.

Smartwater Kicks Off “Up, Up, Up” Campaign with Jennifer Aniston

In addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will continue to come to life throughout the summer through events and partnerships, as well as digital and social media activations.

JLo-Endorsed Fitness Company Sues Arty Water; Brand Revamp Impending

The lawsuit, filed in January in U.S. District Court of Nevada, alleges that Arty Water engaged in a “brazen theft of Plaintiff’s intellectual property even includes using the photograph of Plaintiff’s endorsement partner Jennifer Lopez, the famous actor, television personality, and singer.”