News

Pepsi Kicks Off “Pop Open Music Every Hour” Campaign

PURCHASE, N.Y., June 15, 2015 /PRNewswire/ — Summer is here and Pepsi is making it memorable by delivering incredible, one-of-a-kind fan experiences to some of the hottest music and sporting…

Coke, Monster Complete $2.15 Billion Deal

Announced on Friday, The Coca-Cola Co. and Monster Beverage Corp. have completed a strategic partnership, one in which the cola giant paid $2.15 billion for a 16.7 percent stake in the energy drink company.

Icebox Water Releases 4-Pack of 500 mL Cartons

Icebox Water is conveniently available for purchase throughout North America at major markets such as Whole Foods, Mother’s Market, Albertson’s and Gristedes.

Gatorade Taps Top Athletes For 11th Annual Beat The Heat Campaign

In its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity.