E-Hydrate Welcomes Sofia Vergara as Equity Partner, Expands into Target Stores Nationwide
The product lineup is available now at every Target store nationally and on Target.com.
News
Cheribundi Gains Distribution at Target
32 oz. bottles of Cheribundi Original and Light can be found in the juice aisle in all Target locations for $5.99.
Napa Valley Distillery Expanding Craft-Spirits Production Facility & Tasting Room
The company will continue to produce all of its current brands, including its popular Old Hollywood Ginn and Napa Vodka Reserve, at the new facility and will add several new brands to its portfolio once the expansion is complete.
Teeling Whiskey Distillery Introduces Single Malt Expression
Teeling Single Malt consists of aged malt whiskey up to 23 years old that has been matured in five different wine casks including Sherry, Port, Madeira, White Burgundy and Cabernet Sauvignon.
Agua Brands Introduces Agua Fruit Essence
Agua Fruit Essence is available for $1.39 at select natural markets, gyms and retailers including Fairway Market.
Can Premium Brands Save the Orange Juice Category?
Declining demand has pushed sales of orange juice to their lowest point in 13 years. There is, however, a glimmer of hope for the beverage. Born out of a renaissance for home juicing and booming interest in cold-pressed blends, super premium and organic juice products have drawn acclaim and surging sales.
evian Taps Alexander Wang to Design 2016 Limited Edition Bottle
The 2016 evian x Alexander Wang Limited Edition bottle will be available in 75cl glass bottles at evian.com and retailers worldwide beginning November 2015.
Michter’s Releases 2015 US*1 Toasted Barrel Finish Bourbon
Introduced to great acclaim in the Fall of 2014, Michter's Toasted Barrel Finish Bourbon is a groundbreaking whiskey expression. It is made by taking Michter's US*1 Kentucky Straight Bourbon and then aging it for an additional period in a second custom made barrel. This second barrel is assembled from 18-month air dried wood and then toasted but not charred.
Vita Coco Hires New Executives in North America, Europe and Asia
The company, now in its 11th year of business and today available in 30 countries, is strengthening its leadership and management in key and emerging markets.
Campari America Unveils New Packaging for Russell’s Reserve Bourbons & Ryes
In order to visually convey the unique attributes of the liquid, Jimmy and Eddie’s story is brought front and center, branded with signatures of approval from both Master Distillers.
Mocktails Brand Now Available in Whole Foods’ North Atlantic Region
Packaged in award-winning reusable and recyclable glass shaker bottles, the product comes in four flavors, including: Karma Sucra Cosmopolitan, The Vida Loca Margarita, Sevilla Red Sangria, and Scottish Lemonade Whiskey Sour.
Positive Beverage Hydrates Disneyland Half Marathon
Participants celebrate the 10th Anniversary of the 'Happiest Race on Earth' by beginning a 13.1 mile run through Disney California Adventure Park, along legendary Main Street, U.S.A. in Disneyland Park, and then on to the streets of Anaheim.
Kombucha Catches Up on the East Coast
Did the East Coast convert to California’s cult of kombucha? Maybe not all the way, but the disparity between the two seems to be slimming.
Hpnotiq Unites Hip-Hop Artist Cam’ron, Artist Naturel, Artist/Rapper Yung Jake And DJ Va$htie For #SINCE2001
This fall, Hpnotiq is enlisting hip-hop artist Cam'ron, artist Naturel, rapper and artist Yung Jake, and New York-based DJ and entrepreneur Va$htie Kola – otherwise known as the Hpnotiq "Class of 2001" - to tap into consumers' nostalgia for the 1990s and early 2000s via a full brand makeover.