Watt-Ahh Sponsors REDS Offshore Racing Ahead of 31st Annual Superboat Grand Prix
Sports fans of all ages will be lining Lido Beach on Saturday, July 4, 2015.
News
Campari America Launches New Campaign for Cabo Wabo Tequila: “A Thicker Cut of Life”
This summer, Cabo is promoting the "Thick Cut" lifestyle with "Thick Cut Legends," a partnership with barbecue heavy-hitters to kick off grilling season and ignite grilling fans' passion for that thicker cut of life. The partnership includes a social and digital media campaign, local events in select markets, and on- and off-premise promotions.
Wojo Nutrition Adds Distribution at AkiN’s Natural Food Stores
Wojo Nutrition currently offers two liquid supplements for indulging in a well-rounded dose of health.
Race, Ethnicity, and Natural Food, Part II: How We Got Here
Our editor-in-chief Jeff Klineman opines on a lack of racial and ethnic diversity in the natural foods industry.
Coca-Cola Celebrates the Chicago Blackhawks’ Championship Victory with Collectible Cans
The limited-edition six-packs salute the Blackhawks for their outstanding 2014-2015 championship season.
The Smooth Company Secures Funding to Bring Oat-based Smoothies to Market
Los Angeles-based entrepreneur Morris Paulson, having successfully invested in the film and real estate industries sees the new, clean, oat-based beverages as “a sure bet.”
Biotta Juices Gain Distribution at 1,000 Kroger Stores
Biotta Juices, packaged in 16.9 fl. oz. (500mL) bottles, are available in the natural juice section.
Vita Coco Hires Charles Van Es as Vice President of US Marketing
Van Es will oversee North American marketing and report directly to Vita Coco co-founder and ceo Michael Kirban.
UNFI to Distribute CideRoad
CideRoad is available at UNFI’s warehouses in Sarasota, GA, Atlanta, GA, York, PA, Hudson Valley, NY, Chesterfield, NH, Auburn, WA, and Ridgefield, WA.
Red Jacket Orchards’ CEO Discusses Participation in VEB’s “Founders Forum”
Watch the video to hear more from Nicholson about Red Jacket Orchards’ participation in the Founders’ Forum, its new Half & Half beverage, and the company’s position on high pressure processing.
ICONIC Now Available at Walgreens
Walgreens will offer ICONIC in Chocolate Truffle and Vanilla Bean flavors located in the grab and go cooler section.
Project Juice Adds Wellness Shots to Online Marketplace
Customers now have access to five different 2-ounce shots, priced at $5 each, when they buy a minimum of six Project Juice blends online.
Klarbrunn Vita ICE Partners With Anastasia Ashley for Summer Promotion
Klarbrunn Vita ICE is an enhanced sparkling water combining great taste with zero calories.
Bacardi Creates Marketing “Centers of Excellence”
The company plans to establish Centers of Excellence (“CoEs”) in Europe and North America each headed by a Chief Marketing Officer who will report to Bacardi Limited Chief Executive Officer Mike Dolan on the company’s global brands and to those Regional Presidents on regional and local brands, and in Region marketing executions.