Califia Farms Announces Sponsorship of Whole Foods’ Whole Kids Foundation
Whole Kids Foundation is a charitable organization that provides children with access to healthy food choices through partnerships with schools, educators and organizations.
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Nestle Pure Life Kicks Off “The Ripple Effect” Campaign
To help jumpstart The Ripple Effect movement, the brand has partnered with After-School All-Stars, a leading national provider of comprehensive after-school programs.
Jones Soda Announces Limited Edition Pumpkin Pie Flavor
Pumpkin Pie Jones Soda will be available across Canada for a limited time at all Smoke’s Poutinerie locations, select independent Jones Soda retailers, and online at JonesSoda.com.
Dr Pepper Snapple, Rockstar Outperform Rivals in Latest “All Channel” Nielsen Data
As volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to offset the sustained declines.
Obi Beverages Partners with LA Libations For Launch
Each of the four Obi flavors – Organic Root Beer; Tart Cherry Vanilla Bean; Valencia Orange & Grapefruit; and Meyer Lemon & Lime -- is stevia and fruit-sweetened.
POWERADE Taps Jimmy Graham for “Just A Kid” Campaign
The campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore.
Califia Farms Announces $50 Million Investment from Private Equity Firm Stripes Group
In a company release, Califia stated that new capital “will be used primarily to invest in deepening production and distribution capabilities, research and development, new hires, and sales and marketing.”
Temple Turmeric Launches Pure Fire Cider and Holiday Spiced Lassi Flavors at Whole Foods
Temple Turmeric's new additions join the brand’s existing product line, including Super Lights, Elixirs, Super Blends and PurePRANA Super Topic.
KonaRed Announces New Line of Hawaiian Coffee Products
The three whole roasted coffee bean products planned for the new KonaRed line include: 'Premium 100% Kona Coffee'; Kona Coffee Blend'; and Kona Coffee with Coffeeberry® coffee fruit.
Milestone 3000 Formulations Now in Shelf-Life Testing at Flavorman
In the past 23 years in the industry, Flavorman has guided hundreds of brands through the difficulties of entering the highly-saturated beverage market.
Beam Suntory Partners With Snapchat to Promote Jim Beam Apple
The partnership and branded content will run in the U.S. through the end of October, coinciding with existing marketing efforts supporting new Jim Beam Apple, Apple Liqueur with Bourbon.
Safeway Oregon Division Adds Pulse’s ‘Natural Cabana’ Line
The Oregon Division of Safeway is adding Natural Cabana Lemonade/Limeade and Coconut Waters to its cold box and dry shelf sections at 111 grocery stores and 39 fueling stations.
Love Grace Launches Organic Herbal Energy Line
The line retails for $4.99 in a potent 10oz format and will begin with distribution to Whole Foods Market, in the NY Metro area this week and roll out to North East natural food stores early October, followed by national expansion.
WSJ: PepsiCo, Sodastream Expand Partnership
Nearly a year after PepsiCo unveiled a limited test of two of its soda brands for use in SodaStream’s at-home carbonation machines, the two companies have expanded the partnership, according to The Wall Street Journal.