News

Uncle Waithley’s Continues Expansion

Uncle Waithley’s Beverage Company, the award-winning mixologist-crafted, Caribbean-inspired flavored beverage producer known for its authentic flavors and cultural connections, is thrilled to announce several exciting developments as it embarks on its next phase of expansion.

Taste Radio: Why Getting To ‘Zero’ Means Winning Today… And Tomorrow

What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Torres Brandy is attempting to answer via its innovative Zero Challenge competition, which is designed to promote a new paradigm in hospitality by aligning cocktail culture with environmental responsibility.

Data: Margarita Reigns; Cocktail Velocity Up 5%

America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.

Monster Energy Back as the Official Energy Drink of the BIG3

The BIG3 announced the return of longtime partner Monster Energy for the 2024 season. In addition to being named the Official Energy Drink of the BIG3, Monster Energy will activate in each of the league’s 10 arenas and present the third annual Monster Energy BIG3 Celebrity Game on August 18, 2024, at TD Garden in Boston, MA.