News

SodaStream and Skinnygirl Introduce Mango Berry and Cucumber Lime Drink Mixes

Free from high fructose corn syrup, artificial sweeteners, artificial flavors, and preservatives, the SodaStream Skinnygirl Drink Mixes, Cucumber Lime and Mango Berry, with all natural flavors, are designed for making low calorie, better-for-you sparkling drinks at home.

Diageo Partners with Entourage Movie on “Johnny for Johnnie”

Johnnie Walker Scotch and Entourage fans can "hug it out" with excitement. The whisky brand has partnered with the highly anticipated feature film to debut a new chapter in the Entourage storyline: the short film "Johnny for Johnnie."

Spotlight Category: Canned Juice Drinks

The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water.

LifeAID Expands Distribution Through UNFI

Stores included in the initial roll out are Mollie Stones and New Leaf on the West coast and Earth Fare and Giant Eagle stores in the healthy living sections on the East Coast.

Tequila Avion and Wheels Up Launch “World’s Best Sweepstakes”

Tequila Avion will draw one East Coast winner and one West Coast winner to travel with up to three friends on a Wheels Up Citation Excel private airplane to either Miami (East Coast winner) or Las Vegas (West Coast winner) for the "World's Best" weekend.

Putting the Pea in Protein

While soy, long the go-to alternative to animal-based protein, is falling out of favor with many of today’s increasingly health-conscious consumers, peas have emerged as the trending plant-based protein source du jour.

Canna Energy to Enter Major Health Club Chain

The products will soon be available at various California locations of a major health club chain and will gradually expand to other territories.