News

BevNET Live: Stretching the Brand to the Consumer

A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.

POWERCOCO Expands Distribution with Kroger Partnership

POWERCOCO will now be available in Illinois, Indiana, Ohio, Tennessee, Kentucky, Michigan, Virginia, West Virginia, North Carolina, Georgia, Arkansas and Mississippi locations effective immediately.

Z Tequila Launches Zevada Family Gran Reserva

The Zevada Family Gran Reserva reflects the culmination of the Z Tequila portfolio and the high quality vision of the brand, according to the company.

Coca-Cola Appoints New Chief Customer and Commercial Leadership Officer

As Chief Customer and Commercial Leadership Officer, Julie Hamilton will lead a worldwide organization responsible for growing sales and profits with more than 20 million customers who serve Coca-Cola beverages to 1.9 billion consumers a day in more than 200 countries.

Heaven Hill Unveils New Corporate Name, Logo Ahead of 80th Anniversary

“Although some people may still think of us primarily as a Bourbon distiller, in reality, we are tremendously diverse, with brands in virtually every distilled spirits category,” said Heaven Hill Brands President Max L. Shapira. “Our new name and logo illustrate that broader identity and will properly position us for the next 80 years.”

Austin Cocktails Announces Partnership With Pepsi Center

Kroenke Sports & Entertainment has teamed up with Austin Cocktails at Pepsi Center to offer fans in premium seats, private suites and select restaurants Austin Cocktails this 2014-15 season. Austin Cocktails are made with five-times distilled vodka, fine, natural flavors and sweetened with organic agave.

Sugarlands Distilling Company Launches Mark Rogers’ American Peach Moonshine

Sugarlands Distilling Company announces the newest addition to its authentic moonshine offerings with Mark Rogers’ American Peach moonshine. The launch of Sugarlands Shine American Peach, marks Sugarlands Distilling Company’s first 70 proof moonshine. Mark Rogers joins Jim Tom Hedrick as the second legend in Sugarlands Distilling Company’s popular Legends Series.

Belvedere Vodka Announces Partnership with New James Bond Movie

Belvedere will release two custom made and limited editions to celebrate Bond’s vodka martini ‘Shaken not Stirred’, and its partnership with the 24th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with the famous MI6 headquarters.